Customer ExperienceCMSWire's customer experience (CX) channel gathers the latest customer experience editorial, opinion, research and analysis informing today's CX leadership, strategy, measurement frameworks and CX software decisions.SPONSORED BYEditorialThe Purchase Signal Most Brands Are Ignoring: The Booked TripRead nowEditorialWhy Customer Experience Is Now Your AI Visibility StrategyRead nowFeatureWhat Is Customer Effort Score (CES)? Definition, Benchmarks and How to Improve ItRead nowWhat Saves Money on Every Interaction but Costs You the Customer?We're Getting CX All Wrong. Even the Name Doesn't Fit.The Best CX Teams Don’t Just Practice Empathy. They Build Organizations With Soul.Why Agentic AI Fails Without an AI-Ready Data FoundationSprinklr Acquires ViralMoment to Close the Video Listening GapWhy Spirit Airlines Lost Customer Trust Long Before It CollapsedExplore the Customer Experience Channel