Articles
Acquiring customer data will be challenging after the GDPR goes into effect. Treat it as a value exchange: their data for your valuable content
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Recommendations for how marketers can harness the potential of mobile technologies, artificial intelligence and the internet of things in 2018.
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To create content that is culturally relevant for local markets and individual customers means delivering locally relevant and engaging experiences. It requires a customer-first focus, regardless of where your customers live.
In her book, “Global Marketing and Advertising,” Marieke de Mooij writes, “(W)hen companies go global, they are
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Picture this: you walk into your favorite restaurant and the host greets you with, “Hello <First_Name>, <Last_Name>. Welcome Back.
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A mobile phone in our pockets, a Fitbit on our wrists, in-car nav and digital radio options, OpenTable reservations, showrooming in-store, Apple Pay at checkout and Netflix on our TVs: we are truly online all the time.
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