Articles
Tag: peggy chen
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If You Want Your Customer's Data, You Better Provide Valuable Content
Acquiring customer data will be challenging after the GDPR goes into effect. Treat it as a value exchange: their data for your valuable content
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Mobile, AI and IoT: Old Buzzwords Are New Again in 2018
Recommendations for how marketers can harness the potential of mobile technologies, artificial intelligence and the internet of things in 2018.
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Fuel Global Customer Experiences with Automation and Machine Learning
To create content that is culturally relevant for local markets and individual customers means delivering locally relevant and engaging experiences. It requires a customer-first focus, regardless of where your customers live. In her book, “Global Marketing and Advertising,” Marieke de Mooij writes, “(W)hen companies go global, they are
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Does Your Marketing Automation Serve Up Sawdust or Steak?
Picture this: you walk into your favorite restaurant and the host greets you with, “Hello <First_Name>, <Last_Name>. Welcome Back.
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Online, Offline - Who Cares? Present One Brand Experience
A mobile phone in our pockets, a Fitbit on our wrists, in-car nav and digital radio options, OpenTable reservations, showrooming in-store, Apple Pay at checkout and Netflix on our TVs: we are truly online all the time.
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