Articles

Tag: phil kemelor

  • Understanding and Meeting the Challenges of Digital Transformation

    Understanding and Meeting the Challenges of Digital Transformation

    When we think about transformation, we think change. Consider societal shifts over the years: television, email, smartphones and the list goes on. When these technologies were first introduced, were people as receptive as they are today? Of course not. Societal transformation does not occur overnight.

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  • Phil Kemelor: Analytics Should Be a Cross-Disciplinary Effort

    Phil Kemelor: Analytics Should Be a Cross-Disciplinary Effort

    For Phil Kemelor, being able to communicate the real value of digital analytics to business people is what helps build a solid foundation for successful projects. “It’s about getting people to feel that they can buy into what’s going on around them,” he said.

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  • 5 Ways to Measure the Impact of Digital Experience on Lead Generation

    5 Ways to Measure the Impact of Digital Experience on Lead Generation

    How do you link the value of positive digital customer experience to online lead generation? The question seems reasonable enough, but the answer doesn’t come so easily.

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  • Your Mobile Ecommerce Strategy: Smart, Focused and Personalized

    Your Mobile Ecommerce Strategy: Smart, Focused and Personalized

    Personalization can play a big part in any mobile ecommerce strategy, but only if you remember the golden rule: personalization is a two-way street.  For your customer, it’s a way to receive relevant content and offers so they can make decisions more quickly.

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  • DX Leaders: Digital Transformation Starts With Cultural Change

    DX Leaders: Digital Transformation Starts With Cultural Change

    Phil Kemelor has spent years at the intersection of marketing, content and customer service, leveraging analytics to guide digital strategy.  After careers in journalism, marketing and university research, he combined what were at the time new technologies to create the country’s second largest subscription newsletter publisher.

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  • What We Learned at CMSWire's DX Summit

    What We Learned at CMSWire's DX Summit

    CMSWire thanks everyone who played a role in what truly was the success of this publication’s first sales and marketing technology conference, including all who attended the big event in Chicago, all of our remote participants and all of those who put up with our persistent reminders and the #DXS15

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  • How Do You Evaluate Your Digital Analytics Team's Success?

    How Do You Evaluate Your Digital Analytics Team's Success?

    There’s certainly a school of thought that ties digital analytics team success to the bottom line…did you make money, did you save money? And then there is the customer satisfaction perspective…do your stakeholders think that you provided good service? Or, you can make it personal, and create performance metrics as

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  • Signs on the Road to Digital Analytics Maturity

    Signs on the Road to Digital Analytics Maturity

    There's a danger when we turn to competitive analysis to compare progress against others in the same industry.

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  • Who Will Pay for Your Digital Analytics Program Next Year?

    Central marketing or digital organizations are not necessarily funding digital analytics programs anymore. At least this is what I see with our clients and in a sampling of digital analytics programs.

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  • What's Trending in Digital Analytics

    What's Trending in Digital Analytics

    Here's a taste of some of the topics that came up this year: 1. Analytics Platforms No one really talks about analytics tools anymore.

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  • The Truth About Competitive Analysis

    The Truth About Competitive Analysis

    "Don't look back. Something might be gaining on you." And think about how a runner on first base can disrupt the pitcher’s concentration from throwing a strike to a batter. The result in both cases? Distraction from what you’re trying to accomplish.

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  • Introducing the Chief Listening Officer

    Introducing the Chief Listening Officer

    Providing Value to Customers In developing digital communication and marketing strategies, there is little discussion about “listening.” It is generally about “acquisition,” “conversion,” “engagement” and “retention.

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  • Are You Following the Money in Digital Analytics?

    Are You Following the Money in Digital Analytics?

    As someone who has been involved in digital — web — analytics since it was an early practice in 1996, I’ve always been acutely aware of the challenge of mapping metrics or analyses to real world measures such as revenue or cost savings.

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  • 5 Tips from Fantasy Football to Manage Digital Analytics Teams

    5 Tips from Fantasy Football to Manage Digital Analytics Teams

    It made me think that of the similarities between managing a fantasy football team and a digital analytics team. 1. Build Your Team Around the League Scoring System Scoring systems in fantasy football can change depending on the whims of your league commissioner. Last year our quarterbacks lost points for interceptions.

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