Articles
Tag: platform procurement
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'The Right Way to Select Technology': A Resource for Years to Come
The links between business and technology are becoming tighter by the day. But while technology, especially automation, makes our lives easier and our efforts more effective, choosing the right solution is a seemingly insurmountable challenge for most.
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The Key DAM Ingredient? The Vendor's Product Team
Before you visit a top-notch restaurant, you probably research the chef.
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2016 Contributors of the Year: Anita Brearton
Marketers who are struggling with unwieldy technology stacks, who fear their companies lag the competition in the deployment and management of software, who worry they aren't making the most of the tools at hand, know this — you are not alone.
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Keeping Up with MarTech is Hard, But You Don't Have to Do It Alone
Two comments come up repeatedly when I try to explain the complexity of the marketing technology landscape to prospective investors: The first: “While I take your point that companies are using more tools than ever, once they have them in place isn’t it really just a maintenance issue? I’m not
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Building Your MarTech Stack: Selection Strategies for Success
The promise of an all-in-one MarTech solution that opens up new capabilities and accelerates growth is alluring, but it’s rare a single vendor can deliver that. Not to mention your IT and development counterparts may feel wary of the IT lock-in that can occur with all-in-one solutions.
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