Articles

Tag: programming languages

  • How Computer Science Has Revolutionized Tech

    How Computer Science Has Revolutionized Tech

    The one’s and zero’s are all around us. Computer science and code have completely changed the world and how we interact with it. Just for a quick rundown, source code (often simply referred to as code) is at the core of how computers operate.

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  • Microsoft: Improving Customer Experience Analytics

    Microsoft: Improving Customer Experience Analytics

    Tech companies are like athletes. Both look to increase their capabilities, but the outcome from their effort does not always lead to straight to a goal. Take Microsoft. Already iconic for its Office software suite, Microsoft has been a hit and miss in some of its other forays.

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  • Making 'R' More Accessible for Marketers

    Savvy marketers are making use of R programming. The value of R to business intelligence stems from evaluating advanced strategies based on data, discovering new insights and relationships that can be leveraged. Its influence has reflected in the salaries commanded for understanding it. Human resources site Dice reported R

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  • The Road to Easier Marketing Analytics

    The Road to Easier Marketing Analytics

    Marketers, are we at the point that you're at a competitive disadvantage if you're not using R to crunch data? If your answer is, "What R you talking about?” it’s time to consult with a data analyst. At least that’s the message Eleanor McDonnell Feit and Christopher Chapman are selling.

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