Articles

Tag: quantcast

  • List Websites by Audience Demographics with Quantcast

    Quantcast this week launches a service which enables searching of websites according to key readership demographics. The new facility enables marketers to enter a list of demographic parameters, and returns a list of websites whose readership matches those criteria. As an example, if a marketer is targeting black male readers,

    Continue reading...


  • Who Reads Technology Blogs? A Dirty Analysis of Reader Demographics

    digg_url = 'http://digg.com/tech_news/Who_Reads_Technology_Blogs_A_Dirty_Analysis'; What's the typical audience composition for a Technology blog? We didn't know, so we vowed that we would move mountains to find out. But several months with a shovel in the Sierra Nevadas produced little in the way of usable data.

    Continue reading...