Articles
Tag: r2i
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Improve Your Leads, Clean Your Data & More Marketing Automation Secrets
B2B marketing automation success usually comes down to three factors: leads, leads and leads. CMSWire author Michael Rooney reported that according to research by Regalix, the top three objectives for marketing automation in the B2B sector are improving lead nurturing, improving lead quality and increasing lead generation.
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SMBs Most Likely to Integrate Social Media Across Marketing Channels
While social media as we know has been around for a number of years, it’s only been a few since companies considered it part of its communications and marketing strategy, and even fewer since many actually started integrating social media and tracking its impact on engagement.
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