Articles
Tag: recession
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6 Tips for Marketing Your New Tech Product
If you’re looking for an edge when it comes to getting your tech product noticed, start with these six tactics.
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The Great Restart: 3 Customer-Centric Steps to Building a Strong Offense
The Great Recession can teach us how to prioritize efforts by looking at companies that balanced defense with offense to pivot and respond to market forces.
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Contemplating Laying Off Your CMO? You May Be Shooting Yourself in the Foot
Eliminating the CMO and much of the marketing budget may provide some short-term relief, but it may also make the road to recovery impassable.
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You Can Reduce Marketing Expenses While Improving Business Performance. No, Really
Cost-cutting doesn't have to negatively impact growth and long-term success.
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5 Ways to Recession-Proof Your Business With Customer Experience
Focus on becoming indispensable to customers — and be one of the lucky ones who emerge from the potential downturn.
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Web Content Management and Recession -- Unlikely Duo?
It is the time of recession, they say. We wonder: do companies still invest money in Web Content Management? Recent research indicates that WCM will live despite the economic downturn. Better yet, the CMS industry may even experience growth.
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The Search is Over: Autonomy Acquires Interwoven
Well, didn't really see that one coming, did you? The Wall Street Journal has reported today that Autonomy, one of the leading search providers, has bought Interwoven for US$ 775 million. Is the world of Enterprise Content Management about to take a significant change in direction? They are calling
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Your Website Can Thrive in a Recession
Properly managed, your website is the most cost-effective environment in which your customers can complete their tasks. While U.S. retail sales grew just 2 percent in the first nine months of 2008, ecommerce sales grew by 8 percent, according to a JPMorgan analyst.
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A Recession Strategy for Web Apps
In hard economic times, web-based applications are now an important element in an organization's survival and growth strategy. Recessions are all about cutting waste and focusing in on activities that will have immediate, positive outcomes. Whether they are public-facing or used internally, web-based applications can touch every business function.
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