Articles
Tag: revenue
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What's Next for CMOs? Taking the Reins on Revenue
Many marketing leaders still hang their hat on KPIs, but ultimately you have to own the revenue goal if you want to have a bigger impact on your company.
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Is Content Marketing the Key to Sales Enablement?
Sales enablement strategies are on the rise. If you want to understand where sales enablement fits into content marketing
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What the GDPR Will Mean for Your Bottom Line
In addition to requiring companies to keep better track of customer data, the EU's GDPR could curb a company's ability to generate revenue.
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Will SAP Hybris Revenue Cloud Change the Way You Sell Products?
SAP revealed the SAP Hybris Revenue Cloud yesterday at the SAP Hybris LIVE: Digital Summit. The worldwide event attracted more than 6,500 people at venues in Singapore, Munich and New York City and an additional 20,000 online who tuned in for the live streaming video. SAP Hybris Revenue Cloud has
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Why You Need More than Traditional CRM to Maximize Sales Performance
The concept of customer relationship management (CRM) software was established over 20 years ago and has since become a foundational business application of small and large enterprises alike. Using CRM systems, companies have transformed how they view and manage customer relationships from transactional moments to long-term engagements.
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Shake Up at BlackBerry: Fairfax Deal Crumbles, CEO Out, More Cash In
Trading in BlackBerry shares was temporarily halted this morning, as the company put out a major announcement.
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Apple Earns $13.1 Billion in First Quarter Profits, Sells 75 Million iOS Devices
On sales of 47.8 million iPhones and 22 million iPads, Apple has recorded $54.5 billion in revenue and $13.1 billion in profit in a single quarter. By the Numbers The numbers are in and the Apple bandwagon continues to roll on, with little sign of a slowdown. As discussed earlier
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Google's AdWords Bringing in $100 Million Per Day
Google's recent financials show money pouring in through the AdWords channel, but the balance is changing as new WordStream research shows. An AdWord to the Wise Google's AdWords service is still a powerhouse for the company, generating billions of dollars (see the company's recent earnings news ) and allowing anyone
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Marketing Automation: Eloqua's IPO Raises $90+ Million, Gets Positive Response
Eloqua Ltd., a privately held provider of marketing automation software, became a publicly traded company today on the NASDAQ exchange under the symbol ELOQ. The company’s IPO offered 8 million common shares at $11.50 each, which at the time of publishing were up 13% to $13.08.
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Compendium, Eloqua Team Up for Content Marketing and Marketing Automation
Re-using content marketing assets for landing pages, newsletters and lead generation campaigns is the grail here. And this is the key driver behind a new integration between Compendium’s content marketing platform and Eloqua’s Marketing Automation (a.k.a. Revenue Performance Management ) solution.
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Eloqua, Marketo Conquer Gartner Magic Quadrant for CRM Lead Management
Eloqua and Marketo are the highest-ranking leaders in the June 2012 Gartner Magic Quadrant for CRM Lead Management. Read on to find out what got them there and how they fit into the overall customer relationship management strategy for an organization.
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iOS Users Make 45% of Smartphone Ad Impressions, But What's Next From Apple?
Newly annointed Sir Jony Ive says his current work will be his finest yet. Surely he's not talking about a minor refresh to the world's most popular smartphone (as far as ad clicks are concerned) according to the latest Adfonic survey? Our Survey Says... Adfonic's latest Global Mobile AdMetrics Report
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4G and Apps Leading the Mobile Data Charge, as Voice Calls Drop Off
Data is going mobile and web services are increasingly being used on phones, if you're not responding to the rise in mobile, then expect your business to plummet. They are some of the findings of Chetan Sharma's State of the Global Mobile Report.
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Google Outlines Its AdSense Revenue Model
From the Pick Your Battles Department, Google has recently revealed its revenue-sharing practices for its two core AdSense advertising products: AdSense for Content and AdSense for Search. Motivation is Everything However, it’s not the actual numbers that are causing all the commotion.
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