Articles
Tag: roi
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Banish Analysis Paralysis: How to Measure What Really Matters in Marketing CX
Without a framework for filtering out the noise and focusing on the signal, it's easy to get lost in customer experience data with nothing to show for it.
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Stop Overpromising Content ROI and Start Delivering Content ROE
As you look toward a (hopefully) brighter 2021, make a resolution to break with content ROI.
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Is ROI a ‘Dead Metric’ for Learning & Development?
No learning and development practitioner would turn away a chance to share a strong ROI number, but ROI isn't the best performance metric. Here is why.
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The Challenges of Measuring Marketing ROI
Understanding the ROI of a singular piece of technology can be done, however, when it comes to measuring the ROI of an entire ecosystem, things can get tricky.
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Diagnose Your Customer Experience Pain Points
Customer experience is a long-term strategy, but it's subject to rapid changes. How can companies identify potential points of failure?
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The 4 Prerequisites to Successful B2B Marketing Planning in 2021
At a time when many businesses are struggling to remain profitable, marketers need to focus on building systems of revenue attribution.
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3 Questions Every B2B CMO Should Answer 'Yes' To
CMOs will have to ask — and answer — some tough questions in the months ahead, but there are three questions they need to answer 'yes' to.
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How to Make Sure You're Getting the Most From Your Video Content
Is your business engaged in video marketing. Then you'll want to ensure you're repurposing video content to get the most value from your investment.
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Simple Ways to Improve Video ROI
Learn eight metrics to watch when measuring the efficacy of a video content program and three ways to then improve ROI.
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How to Keep Your Customer Experience Job
Forrester recently predicted about a quarter of customer experience jobs are at risk. What can CX practitioners do to prove the worth of their programs?
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The Do or Die of Customer Experience ROI
ROI is a fundamental part of CX. It’s where we show what we contribute to the business, answering the question of how CX impacts the bottom line.
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Augmented Reality and Virtual Reality Deliver ROI via Efficiencies and Cost Reductions
VR and AR tools have graduated from gaming experiences to business experiences that positively affect the bottom line.
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Why Customer Experience Is Everything
Yes — product, price and performance matter, but customer experience is now the basis of differentiation for most businesses.
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Connect Customer Experience to Business Value With a Balanced Scorecard and Value Framework
How two management tools can help customer experience pros deliver results that resonate in the C-Suite.
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