Articles
Tag: roi
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3 Questions Every B2B CMO Should Answer 'Yes' To
CMOs will have to ask — and answer — some tough questions in the months ahead, but there are three questions they need to answer 'yes' to.
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How to Make Sure You're Getting the Most From Your Video Content
Is your business engaged in video marketing. Then you'll want to ensure you're repurposing video content to get the most value from your investment.
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Simple Ways to Improve Video ROI
Learn eight metrics to watch when measuring the efficacy of a video content program and three ways to then improve ROI.
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How to Keep Your Customer Experience Job
Forrester recently predicted about a quarter of customer experience jobs are at risk. What can CX practitioners do to prove the worth of their programs?
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The Do or Die of Customer Experience ROI
ROI is a fundamental part of CX. It’s where we show what we contribute to the business, answering the question of how CX impacts the bottom line.
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Augmented Reality and Virtual Reality Deliver ROI via Efficiencies and Cost Reductions
VR and AR tools have graduated from gaming experiences to business experiences that positively affect the bottom line.
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Why Customer Experience Is Everything
Yes — product, price and performance matter, but customer experience is now the basis of differentiation for most businesses.
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Connect Customer Experience to Business Value With a Balanced Scorecard and Value Framework
How two management tools can help customer experience pros deliver results that resonate in the C-Suite.
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How to Show the Value of Customer Experience Efforts
Customer experience programs produce positive results for the enterprise, but sometimes it requires proof that it isn't simply a cost center.
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Scale Your Business More Efficiently With a Process-Driven Strategy
If there’s no proactive process in place to hold people accountable you’re left with the kind of chaos that can waste time and money.
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How to Gain Corporate Buy-In for Customer Experience Initiatives
No matter how good your plan may be, without corporate buy-in, you won’t get the funds to make your winning CX strategy a reality.
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How to Convince Your CFO to Invest in Customer Experience
There’s a yawning gap between knowing the importance of delivering a great customer experience and the ability to actually deliver it.
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How to Deliver Credible Marketing Pipeline Forecasts
Delivering credible forward-looking marketing-generated pipeline forecasts helps marketer's secure more funding and level the power equation in organizations
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What's The Biggest Risk With Content Marketing?
Content marketing is a long-term strategy for sure, but is the biggest risk delayed ROI, or is there something else more costly?
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