Articles
As you look toward a (hopefully) brighter 2021, make a resolution to break with content ROI.
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No learning and development practitioner would turn away a chance to share a strong ROI number, but ROI isn't the best performance metric. Here is why.
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Understanding the ROI of a singular piece of technology can be done, however, when it comes to measuring the ROI of an entire ecosystem, things can get tricky.
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Customer experience is a long-term strategy, but it's subject to rapid changes. How can companies identify potential points of failure?
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At a time when many businesses are struggling to remain profitable, marketers need to focus on building systems of revenue attribution.
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CMOs will have to ask — and answer — some tough questions in the months ahead, but there are three questions they need to answer 'yes' to.
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Is your business engaged in video marketing. Then you'll want to ensure you're repurposing video content to get the most value from your investment.
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Learn eight metrics to watch when measuring the efficacy of a video content program and three ways to then improve ROI.
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Forrester recently predicted about a quarter of customer experience jobs are at risk. What can CX practitioners do to prove the worth of their programs?
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ROI is a fundamental part of CX. It’s where we show what we contribute to the business, answering the question of how CX impacts the bottom line.
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VR and AR tools have graduated from gaming experiences to business experiences that positively affect the bottom line.
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Yes — product, price and performance matter, but customer experience is now the basis of differentiation for most businesses.
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How two management tools can help customer experience pros deliver results that resonate in the C-Suite.
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Customer experience programs produce positive results for the enterprise, but sometimes it requires proof that it isn't simply a cost center.
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