Articles
Tag: roi
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Simple Ways to Improve Video ROI
Learn eight metrics to watch when measuring the efficacy of a video content program and three ways to then improve ROI.
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How to Keep Your Customer Experience Job
Forrester recently predicted about a quarter of customer experience jobs are at risk. What can CX practitioners do to prove the worth of their programs?
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The Do or Die of Customer Experience ROI
ROI is a fundamental part of CX. It’s where we show what we contribute to the business, answering the question of how CX impacts the bottom line.
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Augmented Reality and Virtual Reality Deliver ROI via Efficiencies and Cost Reductions
VR and AR tools have graduated from gaming experiences to business experiences that positively affect the bottom line.
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Why Customer Experience Is Everything
Yes — product, price and performance matter, but customer experience is now the basis of differentiation for most businesses.
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Connect Customer Experience to Business Value With a Balanced Scorecard and Value Framework
How two management tools can help customer experience pros deliver results that resonate in the C-Suite.
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How to Show the Value of Customer Experience Efforts
Customer experience programs produce positive results for the enterprise, but sometimes it requires proof that it isn't simply a cost center.
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Scale Your Business More Efficiently With a Process-Driven Strategy
If there’s no proactive process in place to hold people accountable you’re left with the kind of chaos that can waste time and money.
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How to Gain Corporate Buy-In for Customer Experience Initiatives
No matter how good your plan may be, without corporate buy-in, you won’t get the funds to make your winning CX strategy a reality.
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How to Convince Your CFO to Invest in Customer Experience
There’s a yawning gap between knowing the importance of delivering a great customer experience and the ability to actually deliver it.
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How to Deliver Credible Marketing Pipeline Forecasts
Delivering credible forward-looking marketing-generated pipeline forecasts helps marketer's secure more funding and level the power equation in organizations
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What's The Biggest Risk With Content Marketing?
Content marketing is a long-term strategy for sure, but is the biggest risk delayed ROI, or is there something else more costly?
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How Do We Measure the Value of the Digital Workplace?
Measuring value isn’t simple and a consensus answer is likely as far from reach as is a common definition for digital workplace.
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Artificial Intelligence: How to Ensure ROI
As with any new technology, AI requires clear ROI in order to get buy-in from all stakeholders. Here is what you need to know to make your projects successful.
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