Articles
Tag: roi
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When Hyper-Personalization Becomes Hyper-Creepy
Everyone is touting hyper-personalization as something that consumers expect from the brands they interact with, but it has to be done right.
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3 Metrics Will Drive Marketing Outcomes in 2022
After a period of dramatic change, brands are asking what’s working and what isn't, what matters most to customers, and what is important to employees.
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Making a Business Case for Enterprise Search
There are plenty of suggestions on how to make a business case for enterprise search. Most of them fall short of the mark.
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Where Is the ROI in Artificial Intelligence Deployments?
Businesses are turning to AI for a competitive edge. However, AI is expensive, requires considerable investment and ROI is not guaranteed.
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CX Decoded Podcast: How Valid Customer Experience Data Tells a Great Story
Katrina Schiedemeyer stopped by the show to share her thoughts on how to best understand the ROI of your CX program and how CX data can tell the story.
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What’s Keeping B2B CMOs Up at Night?
Five things are keeping B2B CMOs up at night. In this article we cover the challenges and in the next we'll look at the solutions.
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Banish Analysis Paralysis: How to Measure What Really Matters in Marketing CX
Without a framework for filtering out the noise and focusing on the signal, it's easy to get lost in customer experience data with nothing to show for it.
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Stop Overpromising Content ROI and Start Delivering Content ROE
As you look toward a (hopefully) brighter 2021, make a resolution to break with content ROI.
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Is ROI a ‘Dead Metric’ for Learning & Development?
No learning and development practitioner would turn away a chance to share a strong ROI number, but ROI isn't the best performance metric. Here is why.
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The Challenges of Measuring Marketing ROI
Understanding the ROI of a singular piece of technology can be done, however, when it comes to measuring the ROI of an entire ecosystem, things can get tricky.
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Diagnose Your Customer Experience Pain Points
Customer experience is a long-term strategy, but it's subject to rapid changes. How can companies identify potential points of failure?
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The 4 Prerequisites to Successful B2B Marketing Planning in 2021
At a time when many businesses are struggling to remain profitable, marketers need to focus on building systems of revenue attribution.
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3 Questions Every B2B CMO Should Answer 'Yes' To
CMOs will have to ask — and answer — some tough questions in the months ahead, but there are three questions they need to answer 'yes' to.
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How to Make Sure You're Getting the Most From Your Video Content
Is your business engaged in video marketing. Then you'll want to ensure you're repurposing video content to get the most value from your investment.
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