Articles
Tag: roi
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How to Gain Corporate Buy-In for Customer Experience Initiatives
No matter how good your plan may be, without corporate buy-in, you won’t get the funds to make your winning CX strategy a reality.
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How to Convince Your CFO to Invest in Customer Experience
There’s a yawning gap between knowing the importance of delivering a great customer experience and the ability to actually deliver it.
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How to Deliver Credible Marketing Pipeline Forecasts
Delivering credible forward-looking marketing-generated pipeline forecasts helps marketer's secure more funding and level the power equation in organizations
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What's The Biggest Risk With Content Marketing?
Content marketing is a long-term strategy for sure, but is the biggest risk delayed ROI, or is there something else more costly?
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How Do We Measure the Value of the Digital Workplace?
Measuring value isn’t simple and a consensus answer is likely as far from reach as is a common definition for digital workplace.
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Artificial Intelligence: How to Ensure ROI
As with any new technology, AI requires clear ROI in order to get buy-in from all stakeholders. Here is what you need to know to make your projects successful.
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How to Maximize Your Return on Technology Investment
You don’t have to look hard to find tales of failed implementations and technology investments that have generated nowhere near their expected level of ROI and business value.
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Prove Your Customer Experience Program's Worth
Customer experience is having its moment in the sun. This will come as a surprise to exactly no one. But what may surprise you is how difficult it can be to prove customer experience's value.
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Salesforce: It's Raining ROI for Digital Marketers
The mandate to produce ROI from digital marketing campaigns caused nightmares for some only two and a half years ago. Today marketers have sweet ROI dreams, at least according to the latest marketing report from Salesforce. In its just released 2016 State of Marketing Report, the San Francisco-based CRM
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What You Might Be Missing About Cloud ROI
This year, companies worldwide are predicted to spend almost $16.5 billion on cloud Infrastructure-as-a-Service (IaaS) — a 32.8 percent increase over 2014. And, with 93 percent of companies already running applications or at least trying out IaaS, everyone is trying to find out whether or not all of this investment
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Can the CFO and CMO Get on the Same Side?
We live in heady times. Times when siloes within organizations must be broken down so data and intelligence can be shared. Times when even the CFO and the CMO must work together ... dare we say, be friends. Talk of the CMO and the CFO cooperating is not new.
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Customer Experience ROI: The Secret Formula
You know the drill: Provide a great customer experience. Make customers happy. Build loyalty. Get more wallet share. Grow your market share. Customer experience professionals have been following this model for quite some time now, but the authors of a new book are here to tell you some surprising news.
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The CMO's Roadmap for Content Marketing Success
Almost every marketing leader will tell you that content is essential to sparking meaningful engagement with prospects and customers. But content marketing as a practice is still evolving -- marketing teams don’t have a clear blueprint for how much investment to make or how to determine the ROI.
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If Your Social Media Marketing Tools Could Think
If you spend several hours a week trying to determine the best day and time to post to social media, posting content and trying to make sense of the analytics afterward, you might want to listen to Brennan White. He’s the CEO of Cortex, a new artificial intelligence tool
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