Articles
Tag: roi
-
What's The Biggest Risk With Content Marketing?
Content marketing is a long-term strategy for sure, but is the biggest risk delayed ROI, or is there something else more costly?
Continue reading...
-
How Do We Measure the Value of the Digital Workplace?
Measuring value isn’t simple and a consensus answer is likely as far from reach as is a common definition for digital workplace.
Continue reading...
-
Artificial Intelligence: How to Ensure ROI
As with any new technology, AI requires clear ROI in order to get buy-in from all stakeholders. Here is what you need to know to make your projects successful.
Continue reading...
-
How to Maximize Your Return on Technology Investment
You don’t have to look hard to find tales of failed implementations and technology investments that have generated nowhere near their expected level of ROI and business value. A critical part of
Continue reading...
-
Prove Your Customer Experience Program's Worth
Customer experience is having its moment in the sun. This will come as a surprise to exactly no one. But what may surprise you is how difficult it can be to prove customer experience's value. While cu
Continue reading...
-
Salesforce: It's Raining ROI for Digital Marketers
The mandate to produce ROI from digital marketing campaigns caused nightmares for some only two and a half years ago. Today marketers have sweet ROI dreams, at least according to the latest marketing
Continue reading...
-
What You Might Be Missing About Cloud ROI
This year, companies worldwide are predicted to spend almost $16.5 billion on cloud Infrastructure-as-a-Service (IaaS) — a 32.8 percent increase over 2014. And, with 93 percent of companies alre
Continue reading...
-
Can the CFO and CMO Get on the Same Side?
We live in heady times. Times when siloes within organizations must be broken down so data and intelligence can be shared. Times when even the CFO and the CMO must work together ... dare we say, be fr
Continue reading...
-
Customer Experience ROI: The Secret Formula
You know the drill: Provide a great customer experience. Make customers happy. Build loyalty. Get more wallet share. Grow your market share. Customer experience professionals have been following this
Continue reading...
-
The CMO's Roadmap for Content Marketing Success
Almost every marketing leader will tell you that content is essential to sparking meaningful engagement with prospects and customers. But content marketing as a practice is still evolving -- marketing
Continue reading...
-
Why Can't Enterprises Get User Experience Right?
A leading analyst recently said to me, “If enterprises cared about the user experience, SAP and Oracle might not still be in business.” Not to pick on those vendors -- they produce technol
Continue reading...
-
ROI Is the Wrong Tool to Justify Social Investments
Social media and social networking have become core business tools in the business world. Every major brand has some level of social media account or social engagement with its customers at this point
Continue reading...
-
If You Build It, Will They Convert? 3 Content Marketing Steps
But what good does all that time, energy and money do if, once the visitor is on your website or blog, you’re not able to turn them into a prospect or customer? Don’t miss that opportunity
Continue reading...
-
The Key to Measuring Content Marketing ROI
"How do we measure the return on our content investment?” This question made a lot of sense 4-5 years ago. What we today call “big data” was in its infantile stages. Data collec
Continue reading...