Articles
Tag: roi
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Artificial Intelligence: How to Ensure ROI
As with any new technology, AI requires clear ROI in order to get buy-in from all stakeholders. Here is what you need to know to make your projects successful.
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How to Maximize Your Return on Technology Investment
You don’t have to look hard to find tales of failed implementations and technology investments that have generated nowhere near their expected level of ROI and business value.
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Prove Your Customer Experience Program's Worth
Customer experience is having its moment in the sun. This will come as a surprise to exactly no one. But what may surprise you is how difficult it can be to prove customer experience's value.
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Salesforce: It's Raining ROI for Digital Marketers
The mandate to produce ROI from digital marketing campaigns caused nightmares for some only two and a half years ago. Today marketers have sweet ROI dreams, at least according to the latest marketing report from Salesforce. In its just released 2016 State of Marketing Report, the San Francisco-based CRM
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What You Might Be Missing About Cloud ROI
This year, companies worldwide are predicted to spend almost $16.5 billion on cloud Infrastructure-as-a-Service (IaaS) — a 32.8 percent increase over 2014. And, with 93 percent of companies already running applications or at least trying out IaaS, everyone is trying to find out whether or not all of this investment
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Can the CFO and CMO Get on the Same Side?
We live in heady times. Times when siloes within organizations must be broken down so data and intelligence can be shared. Times when even the CFO and the CMO must work together ... dare we say, be friends. Talk of the CMO and the CFO cooperating is not new.
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Customer Experience ROI: The Secret Formula
You know the drill: Provide a great customer experience. Make customers happy. Build loyalty. Get more wallet share. Grow your market share. Customer experience professionals have been following this model for quite some time now, but the authors of a new book are here to tell you some surprising news.
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The CMO's Roadmap for Content Marketing Success
Almost every marketing leader will tell you that content is essential to sparking meaningful engagement with prospects and customers. But content marketing as a practice is still evolving -- marketing teams don’t have a clear blueprint for how much investment to make or how to determine the ROI.
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Why Can't Enterprises Get User Experience Right?
A leading analyst recently said to me, “If enterprises cared about the user experience, SAP and Oracle might not still be in business.
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ROI Is the Wrong Tool to Justify Social Investments
Social media and social networking have become core business tools in the business world. Every major brand has some level of social media account or social engagement with its customers at this point, but the question remains how to measure the value associated with social media and social networking.
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If You Build It, Will They Convert? 3 Content Marketing Steps
But what good does all that time, energy and money do if, once the visitor is on your website or blog, you’re not able to turn them into a prospect or customer? Don’t miss that opportunity, your career may depend on it.
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The Key to Measuring Content Marketing ROI
"How do we measure the return on our content investment? ” This question made a lot of sense 4-5 years ago. What we today call “big data” was in its infantile stages. Data collection was robust, but costs were high and usability was poor.
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SAP Jam's Approach to Social: It's All in the Work Patterns
The social adoption and ROI discussions are getting louder as more and more enterprises implement social collaboration solutions and struggle to find success. Adoption and ROI are difficult areas to define, measure and implement. The Altimeter Group released a report on The Evolution of Social Business detailing how organizations that
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Measuring Social Marketing ROI: Possible or Pipe Dream?
Pretty much any company worth its salt is engaged in using social media in some capacity for business purposes at this point. As someone who has built a solid consulting agency using social media and content marketing, I can attest to the value of it holistically.
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