Articles
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.
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In this transitional time for CDPs, we break down the many flavors of customer data platforms (CDPs).
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We paint a picture of the customer journey orchestration landscape and how they help brands meet customers at each point of their journey.
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Clearing up the misconceptions, uncovering the hidden benefits and reaffirming the unique value a CDP provides.
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The CDP market is exploding and your organization should be recognizing them as an imperative component to enable your customer-centric marketing strategies.
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We talked with industry leaders to better understand the impact that Adobe and Salesforce's foray into Customer Data Platforms will have on the industry.
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A core value proposition for CDPs comes from decoupling data from engagement and management systems.
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DMPs and CDPs allow companies to create a detailed view of their customers so they can engage them with the right message at the right time.
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How can you make data from voice of the customer programs and customer data platforms work together?
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We cover what a CDP is, what it isn't, to help understand how these marketing managed platforms can help create a unified customer experience
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Why does the pursuit of the 360-degree view of the customer remain so elusive?
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Getting customer-centric and prioritizing the CX in your company isn’t just about shifting your cultural mindset or setting new innovation priorities.
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Real Story Group's new report on customer data platforms (CDPs) looks at the software's quick rise and possible future. Here's a look at the trends.
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CRMs were once viewed as the all-powerful tool for marketing and sales, but the lack of a common data model means they're no longer enough.
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