Articles
Tag: sanjay sarathy
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The New Martech Stack Will Emphasize New Platforms
Like other stacks, the martech stack has not been immune to its own major evolution. And as always, there are pros and cons to such change.
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The Future Is Bright for the Visual Economy
The start of a new decade is an exciting time for business leaders, marketers and developers to cast their vision for the visual economy in 2020 and beyond.
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'Tis the Season to Engage With Video
To cater to customers’ digital preferences, brands are looking to video as an increasingly popular “brand distribution” vehicle across online channels.
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The Growing Importance of Headless Systems in the Visual Economy
The rising importance of visual storytelling has been met by the rise in adoption of headless systems.
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Scale, Automation and Personalization: The Balancing Act for Today’s Brands
Concepts around scale, automation and personalization continue to place significant burdens on technical and marketing teams.
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4 Ways to Tell a Better Visual Story and Improve Customer Experience
With 90% of purchase decisions made subconsciously, the experience a visual story creates can be the key to success.
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The 3 Magic C's of Online Customer Experience
How brands will be even more compelling, candid and consistent in 2019, when working to attract and retain customers.
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The Untapped Power of Video Content
Consumer enthusiasm for video is strong — so why are so many brands either ignoring it or doing it wrong?
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How to Simplify the MarTech Stack
Choosing and implementing the right mix of tech solutions remains a big challenge for marketers.
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Want Happy Customers? Put Your Data to Work
Finding, understanding, engaging and eventually knowing your customers used to be so simple. A business had mailing and phone lists, tracked appointments, visits, invoices and purchases and taught employees to remember loyal visitors. It was all about delivering the personal touch. How quaint.
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