Articles
Tag: sanjay sarathy
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How Low-Code/No-Code Platforms Bring a Marketing Team’s Dreams to Life
Low-code and no-code platforms help speed the process of making marketers' dreams a reality by alleviating reliance on their dev team.
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For Collaboration’s Sake, It’s Time to Reevaluate Business Tools
COVID-19 has impacted our notion of “business as usual,” and how we move forward. One of the areas we should focus on is our tools.
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5 Ways for Marketers to Improve Their Video Literacy
Many organizations lack a full understanding around video optimization and effective distribution at scale. These five steps can help change that.
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Are You Winning With Web Performance?
Just as a team breaks down a game’s outcome — and then strategizes for the next — let’s see why web performance is business-critical to a game plan.
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4 Ways to Make Your Content Connect
There are four key characteristics marketers should focus on today to drive compelling messaging that meets business goals.
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5 Predictions for What's Next in Customer Engagement
Consider how our consumption habits have changed from the beginning of the year and now. What can your business do to adapt to the trends?
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Are You Mastering the 5 Basics of Online Customer Engagement?
This year has often felt like driving up the world’s steepest road, as teams max out their energy and resources to keep moving in the right direction.
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Media Assets Are More Than Just Files, They're the Foundation of Experiences
By thinking of media assets as more than just files, there’s a real opportunity to make the most of the content.
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How to Use Sensory Marketing Online
Sensory marketing is a powerful tactic that targets at least one of the five senses in order to create a meaningful response.
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Best Practices for Improving Your Dark Social Engagement
“Dark social,” the web traffic generated when people share links through private channels like WhatsApp or similar, can provide real value.
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Why Localized Content Is More Important Than Ever
Localization is an important aspect of personalization in today’s global landscape, especially as customers crave a brand experience catered to them.
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Improve Personalized Connections With Video
By personalizing video campaigns and trying out new production methods for visual content, marketers have an opportunity to build customer loyalty.
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Simple Ways to Improve Video ROI
Learn eight metrics to watch when measuring the efficacy of a video content program and three ways to then improve ROI.
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The New Martech Stack Will Emphasize New Platforms
Like other stacks, the martech stack has not been immune to its own major evolution. And as always, there are pros and cons to such change.
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