Articles
Tag: sanjay sarathy
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Scale, Automation and Personalization: The Balancing Act for Today’s Brands
Concepts around scale, automation and personalization continue to place significant burdens on technical and marketing teams.
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4 Ways to Tell a Better Visual Story and Improve Customer Experience
With 90% of purchase decisions made subconsciously, the experience a visual story creates can be the key to success.
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The 3 Magic C's of Online Customer Experience
How brands will be even more compelling, candid and consistent in 2019, when working to attract and retain customers.
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The Untapped Power of Video Content
Consumer enthusiasm for video is strong — so why are so many brands either ignoring it or doing it wrong?
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How to Simplify the MarTech Stack
Choosing and implementing the right mix of tech solutions remains a big challenge for marketers.
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Want Happy Customers? Put Your Data to Work
Finding, understanding, engaging and eventually knowing your customers used to be so simple. A business had mailing and phone lists, tracked appointments, visits, invoices and purchases and taught employees to remember loyal visitors. It was all about delivering the personal touch. How quaint.
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