Articles
Tag: sanjay sarathy
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5 Predictions for What's Next in Customer Engagement
Consider how our consumption habits have changed from the beginning of the year and now. What can your business do to adapt to the trends?
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Are You Mastering the 5 Basics of Online Customer Engagement?
This year has often felt like driving up the world’s steepest road, as teams max out their energy and resources to keep moving in the right direction.
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Media Assets Are More Than Just Files, They're the Foundation of Experiences
By thinking of media assets as more than just files, there’s a real opportunity to make the most of the content.
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How to Use Sensory Marketing Online
Sensory marketing is a powerful tactic that targets at least one of the five senses in order to create a meaningful response.
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Best Practices for Improving Your Dark Social Engagement
“Dark social,” the web traffic generated when people share links through private channels like WhatsApp or similar, can provide real value.
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Why Localized Content Is More Important Than Ever
Localization is an important aspect of personalization in today’s global landscape, especially as customers crave a brand experience catered to them.
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Improve Personalized Connections With Video
By personalizing video campaigns and trying out new production methods for visual content, marketers have an opportunity to build customer loyalty.
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Simple Ways to Improve Video ROI
Learn eight metrics to watch when measuring the efficacy of a video content program and three ways to then improve ROI.
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The New Martech Stack Will Emphasize New Platforms
Like other stacks, the martech stack has not been immune to its own major evolution. And as always, there are pros and cons to such change.
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The Future Is Bright for the Visual Economy
The start of a new decade is an exciting time for business leaders, marketers and developers to cast their vision for the visual economy in 2020 and beyond.
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'Tis the Season to Engage With Video
To cater to customers’ digital preferences, brands are looking to video as an increasingly popular “brand distribution” vehicle across online channels.
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The Growing Importance of Headless Systems in the Visual Economy
The rising importance of visual storytelling has been met by the rise in adoption of headless systems.
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Scale, Automation and Personalization: The Balancing Act for Today’s Brands
Concepts around scale, automation and personalization continue to place significant burdens on technical and marketing teams.
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4 Ways to Tell a Better Visual Story and Improve Customer Experience
With 90% of purchase decisions made subconsciously, the experience a visual story creates can be the key to success.
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