Marketing & CX LeadershipCMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered. Sponsored ArticleWhen Infrastructure Becomes Strategy: How One Agency Doubled Win Rates After 26 YearsRead nowNewsMedallia Lands $150M, New Owners and a Fresh AI Roadmap — After Thoma Bravo's Historic LossRead nowNewsAdobe Launches Brand Visibility Tool for AI SearchRead nowMeet the Newest Martech Member: Databricks, Via Agentic CDPData Doesn't Lie: Why Customers Are Returning to In-Person Brand ExperiencesValue Stream Delivery: Rewiring Your Organization Around the CustomerThe Future of Marketing Analytics Belongs to Trusted AdvisorsSalesforce to Acquire Fin for $3.6 Billion, Adding AI Customer Service Agent to Agentforce PortfolioWhat Is Customer Lifetime Value and How Is It Calculated?Explore the Marketing & CX Leadership Channel