Articles

Tag: shift

  • 2 Social Marketing Firms Join in $50M Deal

    Marketing tech companies continue to put their faith into social media. The latest is Brand Networks. The Boston-based social marketing tech company acquired Los Angeles-based  SHIFT today for $50 million.

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  • Yep, Facebook Generates a Lot of Hate

    Yep, Facebook Generates a Lot of Hate

    Let's face it, social media networks are annoying ... but we can't live without them. Especially Facebook. The controversy around the social media giant's re-launch of Facebook Messenger has once again stirred up a nest of privacy concerns. Like all social networks, Facebook has benefits and warts.

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  • Facebook Shuts the Gate on Likes

    Facebook Shuts the Gate on Likes

    Here's disappointing news for every consumer who likes to "like" a page on Facebook just to get a $10 off coupon or a by-one-get-one-free offer.

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  • CPM Rises, CPC Drops for Facebook Advertisers

    Advertisers are becoming more sophisticated in their Facebook advertising strategy. That's one of the key takeaways in the latest data about global Facebook advertising from social marketing software provider SHIFT. Of course, Facebook is a big target, with seven percent of the total digital ad spending in the world.

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  • Social Media Briefs: Facebook Apps, Social Ads, and Hashtag Help

    Social media is a work in progress. This week, Facebook shows us that there's always room for improvement, while Yahoo makes a play for video and Twitter teaches us how to choose the right hashtag. Facebook Changes Third Party App Permissions Facebook rolled out changes to the way third-party apps

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  • SHIFT Releases Open Marketing Cloud - Digital Marketing Apps Platform

    Marketing collaboration platform SHIFT, has introduced the SHIFT Open Marketing Cloud, a suite of marketing applications designed to give enterprise users a platform of tools in which to create and launch marketing campaigns. A Complete Marketing Suite Despite attempts to utilize the capabilities of the digital marketing landscape, SHIFT found

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  • The ROI of Digital Channel Shift

    Today's businesses face the challenge of ensuring customers can access their services and products through whatever means they choose. Channel shift moves customer transactions to the most effective and efficient channel of engagement, creating satisfying customer experiences while delivering savings and increasing revenue.

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  • Channel Shift: Opportunities for Mobile Business

    Channel shift is a term ascribed to the business driver of moving transactions to the most effective and efficient channel of engagement, often the web. By serving customers in the medium that is convenient for them, businesses can create satisfying customer experiences while delivering savings for the enterprise.

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