Articles
Tag: smart content
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Silverpop's Smart Content Helps Marketers Bring Personalization to Websites
Marketing automation and email marketing software provider Silverpop today released Smart Content, a tool that helps marketers extend their personalized marketing efforts to company websites. Marketing Equals Personalization The nature of digital marketing is changing as customers become more intuitive and demanding.
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Semantics + Intelligence Helps Put Information into Action #smartcontent
This Tuesday, hundreds of content strategists gathered at the Smart Content Conference to explore business challenges, technologies and solutions focused on content analytics. From learning about smart content to understanding the ways that content analytics can be used to innovate marketing and business strategies, the conference inspired conversations and ideas.
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Humanizing Your Content with Experience #smartcontent
When you think of your content strategy, are stories a part of the user experience? Randall Snare, Elizabeth McGuane of iQ Content thinks that telling stories should be a major component of your sales strategy. The Human Experience Think of your user.
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Managing Your Content in a Nimble World #smartcontent
With a morning filled with keynotes and lightning talks, the Smart Content Conference reconvened after lunch to take on more semantic content-related initiatives. Content strategist extraordinaire, Rachel Lovinger of Razorfish asked us to Imagine a Nimble World: Challenging the Publishing Industry. Author of the report called Nimble: A Razorfish report on publishing in the digital age, Lovinger offered up
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What You Need to Know about Content Analytics #smartcontent
Looking at content analytics through the lens of business strategists, end users and research scientists, Jeff Fried, the CTO at BA-Insight presented us with What Business Innovators Need to Know about Content Analytics. Content Explosion First thing first: Content is exploding! It’s a findability problem that is changing everything.
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Content Strategy: How Do We Make Our Content Smart? #smartcontent
Have you ever asked, what is content? What makes it smart? At the Smart Content Conference in New York City today, a panel was tasked with delving into the ins and outs of content, as we know it within the enterprise and beyond.
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This is Content Intelligence, According to 4 Experts
In this guest article Seth Grimes looks through the eyes of four industry experts, examining the relationships between content analytics, smart content and business intelligence. Do you know what content intelligence means for your organization? What is Smart Content? "Content analytics" can be seen as business intelligence (BI)
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The Smart Content Conference: Deriving More Value From Your Info
Most of the social networking tools we covet today could be easily replaced tomorrow. While we’d need some time to adapt, our content would continue to flow, despite the medium. Yet, for as much as it flows, it will be smart content that will aide producers, publishers, consumers and content
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