Most of the social networking tools we covet today could be easily replaced tomorrow. While we’d need some time to adapt, our content would continue to flow, despite the medium. Yet, for as much as it flows, it will be smart content that will aide producers, publishers, consumers and content managers reap the greatest return on investment, no matter how that return is defined or measured.

Get Smarter Content

The Smart Content Conference scheduled for October 19 in New York City welcomes everyone from advertisers, business-focused researchers, content managers and solutions providers to web 3.0 recruiters and media publishers to explore business challenges, technologies, and solutions in content analytics.

As companies struggle to create and maintain policies to keep up with evolving media, those that develop standards to oversee content production also face challenges amidst our chaotic content marketplace.

At the Smart Content conference, registrants can learn best practices and new approaches related to media and publishing, advertising and online commerce, marketing and public relations, as well as finance and the semantic web. Overall the conference aims to help content managers enhance the value of news and social media and web and enterprise content.

Learn from the Visionaries

Smart Content features a Visionaries Panel with Dries Buytaert, CTO at Acquia and creator of the Drupal Web CMS; Natasha Fogel, EVP at Edelman StrategyOne; and Mark Stefik from XEROX PARC; followed by Jeff Fried of Microsoft explaining What Business Innovators Need to Know about Content Analytics.

The conference also includes several content manager rock stars, like Rachel Lovinger, content strategy lead at Razorfish; Darrell W. Gunter, EVP/CMO at Collexis; and Randall Snare and Elizabeth McGuane of iQ Content, Dublin.

In addition, yours truly will be at the conference and I encourage you to get in touch or stop by to say hello. To learn more about the one-day content extravaganza visit