Articles
Tag: social marketing
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Why Content Engagement Through Social is Failing and What You Can Do About It
Recent research shows that content engagement through social networks has fallen by 50 percent since 2015. Here we look at why and what you can do about it.
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LeadSift Promises Smarter Ad Targeting through Twitter
Twitter has yet to reach its full potential when it comes to ad targeting. The social networking site has long been playing catchup to Facebook, which launched its email-based targeting service in 2012. Twitter didn’t announce its “tailored audiences” service until this past January.
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Yep, Facebook Generates a Lot of Hate
Let's face it, social media networks are annoying ... but we can't live without them. Especially Facebook. The controversy around the social media giant's re-launch of Facebook Messenger has once again stirred up a nest of privacy concerns. Like all social networks, Facebook has benefits and warts.
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NextPrinciples: Bringing Context to Marketing Automation
Marketing automation has its advantages, not the first of which is automating marketing channels and making things easier on marketers. Satya Krishnaswamy gets it. But the CEO of NextPrinciples and former SAP vice president hears from marketers who say you miss context in automated marketing workflows.
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For Marketers, 'Most Popular' Social Media Doesn't = 'Most Satisfying'
The most popular social media tactics are also among the least satisfying. That's one of the findings in a new report from Forrester Research. The report, "Benchmark Your North American Social Media Efforts [fee charged]," looked at both B2B and B2C digital marketers in the U.S. and Canada.
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Ahead of Its Time: EngageSciences Social Media Marketing Takes Off
EngageSciences is but one of dozens of social media marketing tools, and like so many, the Facebook app building focused company has branched out to other sites like Twitter, YouTube and Google+.
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Social Business Proving a Success, for Some: MIT Report
Social business is mostly stuck in first gear for many companies, an MIT report has found, but looking to marketing, sales and customer service departments, businesses can see examples of where it fits in, and can build from there.
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Adobe Social Adds Instagram, LinkedIn + Foursquare Integrations
Adobe Social now allows for annotations that can be shared instantly. Adobe is expanding its roster of social network integrations with the additions of Instagram, LinkedIn, Foursquare and Flickr to its Adobe Social tool, part of a broader move at completely integrating its Marketing Cloud.
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5 Ways Social Media Insights Can Influence Your B2B Marketing
You meet new people all the time. At work, at your kid’s school, at Starbucks while waiting for your morning latte … and maybe it’s someone you've seen before, but once you've had a conversation you’ll always look at that person differently.
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6 Reasons Why B2B Social Marketing is Different Than PR
We can all agree on the value of PR and B2B Marketing, but do we know the differences? We’d be the first to agree that PR can be hugely important for a company.
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Oracle Purchases Collective Intellect, Continues Social Tool Buying Spree
Only weeks after buying social media marketer Vitrue and a day after Salesforce agreed to purchase Buddy Media, Oracle has announced it is acquiring Collective Intellect, a real-time social analytics platform.
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Salesforce Rounds Out Marketing Platform With Buy of Social Ad Player Buddy Media
Last week, rumors swirled about Salesforce.com gobbling up social media marketing provider Buddy Media. Well, it seems this time the rumors were true. The software-as-a-service giant has released an official statement confirming a definitive agreement to acquire Buddy Media.
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Polygraph Reports Quantify Facebook Data
While most branding experts have come to agree that social media platforms such as Facebook are necessary customer relationship tools in the 21st century, many of them still have a hard time stating exactly why this is so.
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3 Keys to Influence Understanding and Leveraging Social Capital
Not all brand influencers are created equal, say the folks at Awareness, a social marketing software provider in its recent report 3 Keys to Influence: Understanding and Leveraging Influence. Most companies can use the report to guide them through the sticky maze of online social influencers and learn how
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