Articles
Tag: social sharing
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How Can You Measure Dark Social?
Internet users are getting more sophisticated with their digital behavior, especially in terms of expressing themselves online. Take peer-to-peer (P2P) social platforms, for instance — networks designed for IM chats.
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Shining the Light On Dark Social
You do it. We all do. You see an interesting story and share the URL with a friend. Or maybe you just copy a couple of sentences and paste that into an email. You're just being social.
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Content Curation Challenges Persist for Marketers
Content marketing is never as easy as it sounds. First you have to identify your key audiences, messages and platforms. Then you have to create the content. A new report sheds light on the challenges marketers face when it comes to creating unique content experiences.
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ShareThis Acquires Socialize to Improve In-App Socialization
Content sharing widgets and solutions provider, ShareThis has acquired Socialize, a tool that helps make apps more social. What Does this Acquisition Mean? With more and more people using mobile devices, ShareThis realized that there needed to be a way to capitalize on this -- and Socialize technology may
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New Google Analytics Updates Focus on Content
In April, Google Analytics released a number of updates designed to help users better understand their social impact. By being able to measure their social reach more accurately, Google Analytics was on the right track.
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Social Sharing In Shopping Demonstrates the Real Google-Facebook War
The formidable power of Facebook and the social revolution got a boost from a new online study that shows consumers find social sharing equivalent to Google search in helpfulness when looking for a product to buy. So says the Sociable Labs consumer research study Social Impact Study: How Consumers See It. Sociable Labs said it surveyed a
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harmon.ie Brings SharePoint 3.0, Social Business to Lotus Notes
Since June, when harmon.ie announced the release of harmon.ie 3.0 for SharePoint, being social at work became a lot easier for Outlook Exchange users. Now harmon.ie is bringing social business to Lotus Notes. Notes + SharePoint Can Live in Harmon.
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The Psychology of Sharing Reveals Motivations, Personas
The next time you bemoan email, think about how you’re sharing information. The New York Times Customer Insight and Advertising Groups, in an attempt to help marketers better understand how its readers share information found that, despite a plethora of social sharing tools, email is still the most popular sharing
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