Articles
Tag: speed reads
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Speed Read: Ouch! It's Expensive to Drink and Shop
Consider this a public service announcement. We know that you're highly sophisticated, experienced technical and business professionals. But hey ... St.
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Speed Read: How to Keep Americans Happy at Work
So the nap pods and slides aren't working? Not even beer? Americans are still not happy at work — as evidenced by the fact that one out of four of your colleagues are thinking about quitting this year. Unhappy, Unmotivated Scottsdale, Ariz. business operating systems provider Bolste released a
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Speed Read: Why CX Is Like a Great Marriage
Valentine's Day is a tricky holiday: The odds that someone will find your Cupid-inspired marketing campaign endearing is arguably equal to the number of customers that would like to shoot you in the thigh with one of his arrows.
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Speed Read: Win10 Problems Rising, Report Claims
Sure Microsoft claims Windows 10 is a huge hit. Just last month, Yusuf Mehdi, Corporate VP for the Windows and Devices Group at Microsoft, said there are more than 200 million monthly active devices around the world running Windows 10 — almost double the 110 million announced in October
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Speed Read: How to Make a Journalist Cringe
Ask a so-called serious journalist to describe what it means to work in public relations or marketing and you're likely to get some colorful answers. PR is "the dark side," the place news reporters go when they decide to "sell out," the land of puff and fluff.
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Speed Read: How to Tell Great Stories
In an era of ubiquitous content, you have to differentiate your brand. And one of the best ways to do that is through exceptional storytelling. As Laura England, an account executive at Stone Junction, a Stafford, England-based, PR consultancy, explained, "Everybody loves a great story.
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Speed Read: Brace for Weak IT Spending
IT spending declined $216 billion year-over-year in 2015 — and is expected to remain weak through 2019. In 2016, Gartner predicts, IT spending will hit $3.5 trillion, only a 0.6 percent increase from 2015.
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Speed Read: Boost ROI With Predictive Marketing
It only stands to reason that a company engaged in predictive marketing would promote a survey that found predictive marketing and analytics significantly outperform others across many business metrics, such as revenue growth and customer engagement. But the first study — based on survey of 150 U.S.
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Speed Read: Here's How Retailers Can Lose Business
Listen up, retailers: If you're not delivering personalized digital customer experience, you're going to lose customers. New research from TimeTrade, a provider of online appointment scheduling, showed service expectations are rising.
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Speed Read: How You Can Create the Best Content
How do you create engaging and relevant content — and present it to the right consumers at the right time to drive conversions and increase your return on investment (ROI)? Here's some advice from Paul Parreira, founder at Company Cue, a New York City-based custom content agency: While there
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