Articles
Tag: strategy
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5 Ways for Marketers to Improve Their Video Literacy
Many organizations lack a full understanding around video optimization and effective distribution at scale. These five steps can help change that.
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Rethink Your Content Strategy for a Headless CMS
One thing content marketers and content strategists should understand: Your content creation process will change significantly when you switch to headless.
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Too Few Marketing Resources Got You Down? Here’s an Easy Fix
Let the customer journey inform your content strategy to make it more efficient, less expensive and repeatable — while still being impactful and effective.
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4 Reasons Why the Call Center Should Be Omnichannel
This article will look at the characteristics of a call center that is omnichannel, and will discuss why that should always be the case.
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How to Create Customer Personas
The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies.
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5 Tips for Realigning Your Marketing Strategies
Marketers have been inundated with data and analytics in this pro-digital world. What can they do to reset and get realign their strategies?
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Content Is Critical, Part 1
GOV.UK has shown what online government for the people can be like, by being functional, evidence-based, rigorously tested, clear and useful.
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Don't Be 'LinkedIn Spam': How LinkedIn Mass Messaging Might Be Hurting Your Brand
LinkedIn is a powerful tool for marketers. While it may be tempting to use its mass messaging capabilities, doing so incorrectly may come at a cost.
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Creating Content in B2B: How to Avoid the Substance Gap
When B2B companies rely on jargon, hyperbole and self-centered statements it creates a substance gap between them and their intended audience.
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'Better, Simpler Strategy': A Blueprint for Creating Business Value
How does a business make money? Felix Oberholzer-Gee answers the question in his new book, "Better, Simpler Strategy."
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Unlock One-to-One Personalization With Structured Content
Most marketers push one-to-many personalization strategies when what they really want is one-to-one personalization.
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9 Tips To Better Optimize Your Content Operations
Content operations are a must for companies that want to deliver the best content, at the right time, and scale. However, often, they're swept under the rug.
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6 Content Marketing Myths Holding Your Business Back
We spoke to marketing leaders to uncover 6 of the primary myths holding businesses back and what you should do instead.
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Where Do Marketers Draw the Line Between Efficiency and Effectiveness?
Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done.
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