Articles
Tag: strategy
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Optimizing Apps and Services for First- and Zero-Party Data
Now more than ever, businesses must focus on collecting zero- and first-party data, to help organizations provide more personalized customer experiences.
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What's Top of Mind for Chief Marketing Officers in 2022?
Chief marketing officers share their 2022 priorities, including brand recognition, recruiting new talent and turning data into action.
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Plan the Marketing Work, Then Work the Marketing Plan
How do we approach marketing planning with the greatest chance of success?
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Evaluating the Successes and Failures of Your CX Efforts
CX leaders and practitioners share their thoughts on how they are evaluating the successes and failures of their CX efforts.
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How Mature Is Your Content Organization?
The most successful organizations don't just excel at content strategy, they deliver a connected and contextual content experience.
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8 Tips for a Smooth Content Overhaul During a Website Redesign
Is the content on your site more than 3 years old? Then you need to overhaul it during this website redesign. Let’s game plan how to make the process seamless.
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Avoid These 4 Social Listening Pitfalls at All Costs
Through social listening for mentions of the brand's name, products, and services on social media, brands can better refine the customer journey.
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A Workplace Survival Guide for 2022
We made it to December. Let the 2022 tech prophecies begin.
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8 Tips to Build a Winning Customer Experience Strategy
A thoughtful, dynamic CX strategy is critical to the success of any organization’s CX effort.
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Creating an Agile Customer Data Strategy
There are three components of an agile customer data strategy that will ensure you are set up for success both now and into the future.
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5 Questions to Ask in Building a Customer Experience Strategy for 2022
All of a company’s CX efforts, from different programs to team building to execution, start with it’s CX strategy.
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Optimize Content Operations With a Modular Content Strategy
How can content marketing and creative teams scale up content with fewer resources than ever before? Modular content shows the way.
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Why CIOs Must Become Data Champions
To become data leaders, CIOs need to become internal data champions by proving the value of data to other business leaders.
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Strategic Planning in the Agile Era
Business strategy used to follow a 3 to 5 year cycle. But that kind of time frame won't work in times of constant flux.
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