Articles
Tag: strategy
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A Definition for Strategy You Can Actually Use
We all agree we need a strategy for marketing technology. So why can't we agree on a definition?
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The Hills and Valleys of a Digital Workplace Road Map
Key considerations for a successful digital journey into the workplace of the future.
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Artificial Intelligence Strategy: 7 Things to Consider Before Getting Onboard
Everyone is jumping on the AI bandwagon. Here are 7 reasons you may need to think before you leap.
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Coping With Unknowable Futures: 'Feed Forward' Over Feedback
Companies embarking on globalization are thrust literally and metaphorically into a world of uncertainty and complexity. When the power and priorities of multiple and diverse stakeholders interact wit
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Strategy and Execution: Two Sides of the Same Coin
We all know the question, "If a tree falls in a forest and no one is around to hear it, does it make a sound?" I'd like to propose an alternative: "If a strategy is developed and no one implemen
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APIs: Changing the World One Enterprise at a Time #SXSW
My API journey is nearing its end. Back in 1999, I first started articulating how user experience (UX) principles could be applied to coding interfaces between objects and systems. A few of my colleag
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Toss Your iPhone: Windows Phones Could Rule the Enterprise by 2015
Despite iOS and Android's huge consumer mobile sales and the rise of bring your own device (BYOD) policies, Microsoft still has a shot at becoming the dominant force in mobile enterprise. Busine
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Tech Tool Tourist: Gartner's Digital Marketing Transit Map
Feeling turned upside down by the digital marketing landscape? There's an app for th... well, at least Gartner has taken the time to build a handy transit map style infographic to show us the digital
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Report: Gap Widens Between Strategy and Successful Execution
What happens between great strategy and less-than-great implementation? A report from project management training company ESI International attempts to find out. The report, “Powerless: Why
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SOCAP: Best Practices on Customer Strategy
What makes the SOCAP conference so unique? Well, SOCAP is one of the few conferences that brings together brands from a multitude of industries in hopes of improving customer care and developing
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Mobile Strategy is Key: More Than 50% of Internet Shoppers Went Mobile in 2009
You're behind the curve if you haven't been working on a mobile strategy. Consider this: the mobile sector is a US$ 850 billion global market and will comprise 62% of the total telecom market in 2010
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Interview with Dirk Shaw: Vignette's Social Media Strategist
During economic times like these, most companies are looking to cut costs rather than invest in the newest trends in technology. Vignette is an organization that has had its share of tough times,
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Intranet Managers, Don't Lose Hope
In the historical context of the organization, the intranet is definitely the new kid on the block. Properly managed, the future for intranets is very bright indeed.I meet a lot of intranet managers w
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