Articles
Tag: strategy
-
eBooks vs. Whitepapers: Which Performs Best?
Many brands consider publishing eBooks and whitepapers to engage and educate their target audiences, but which content type performs best?
Continue reading...
-
Specificity, Awareness, Inclusion: How Your Strategy Becomes More Than a Piece of Paper
The combination of specificity, awareness and inclusion give people the power to speak about and live your strategy.
Continue reading...
-
A Definition for Strategy You Can Actually Use
We all agree we need a strategy for marketing technology. So why can't we agree on a definition?
Continue reading...
-
The Hills and Valleys of a Digital Workplace Road Map
Key considerations for a successful digital journey into the workplace of the future.
Continue reading...
-
Artificial Intelligence Strategy: 7 Things to Consider Before Getting Onboard
Everyone is jumping on the AI bandwagon. Here are 7 reasons you may need to think before you leap.
Continue reading...
-
Coping With Unknowable Futures: 'Feed Forward' Over Feedback
Companies embarking on globalization are thrust literally and metaphorically into a world of uncertainty and complexity. When the power and priorities of multiple and diverse stakeholders interact wit
Continue reading...
-
Strategy and Execution: Two Sides of the Same Coin
We all know the question, "If a tree falls in a forest and no one is around to hear it, does it make a sound?" I'd like to propose an alternative: "If a strategy is developed and no one implemen
Continue reading...
-
APIs: Changing the World One Enterprise at a Time #SXSW
My API journey is nearing its end. Back in 1999, I first started articulating how user experience (UX) principles could be applied to coding interfaces between objects and systems. A few of my colleag
Continue reading...
-
Toss Your iPhone: Windows Phones Could Rule the Enterprise by 2015
Despite iOS and Android's huge consumer mobile sales and the rise of bring your own device (BYOD) policies, Microsoft still has a shot at becoming the dominant force in mobile enterprise. Busine
Continue reading...
-
Tech Tool Tourist: Gartner's Digital Marketing Transit Map
Feeling turned upside down by the digital marketing landscape? There's an app for th... well, at least Gartner has taken the time to build a handy transit map style infographic to show us the digital
Continue reading...
-
Report: Gap Widens Between Strategy and Successful Execution
What happens between great strategy and less-than-great implementation? A report from project management training company ESI International attempts to find out. The report, “Powerless: Why
Continue reading...
-
SOCAP: Best Practices on Customer Strategy
What makes the SOCAP conference so unique? Well, SOCAP is one of the few conferences that brings together brands from a multitude of industries in hopes of improving customer care and developing
Continue reading...
-
Mobile Strategy is Key: More Than 50% of Internet Shoppers Went Mobile in 2009
You're behind the curve if you haven't been working on a mobile strategy. Consider this: the mobile sector is a US$ 850 billion global market and will comprise 62% of the total telecom market in 2010
Continue reading...
-
Interview with Dirk Shaw: Vignette's Social Media Strategist
During economic times like these, most companies are looking to cut costs rather than invest in the newest trends in technology. Vignette is an organization that has had its share of tough times,
Continue reading...
Displaying 1-14 of 15