Articles
Tag: structured content
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Unlock One-to-One Personalization With Structured Content
Most marketers push one-to-many personalization strategies when what they really want is one-to-one personalization.
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How to Unleash Your Omnichannel Content Strategy
Technologists already understand how structured content facilitates better omnichannel experiences. Now it’s time for marketers to help realize its potential.
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Personalization Prep Work: Is Your Content Ready?
“Taxonomy is probably the most commonly overlooked element of a personalization strategy,” said Lindy Roux, VP and managing director of Tendo Communications.
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Democratize Content Creation With Experience Building Blocks
The way we used to create content doesn’t work for today’s marketing.
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Together at Last: Unstructured Content Joins Structured Data in the BI World
The untapped potential intelligence within unstructured content is driving new practices, new technologies and new roles.
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6 Must-Haves for a Better Solution to Structured Content Authoring
A structured content environment allows organizations to easily create, reuse, share, search and deliver multilingual content to any channel.
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How Content Intelligence Enhances Your Digital Transformation Strategy
The key to achieving competitive excellence in the era of continuous digital transformation is to focus on both top and bottom line improvements.
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Tying Strategic Business Objectives to Information Management Strategies
Structured content improves business agility, provides governance and control and enables findability.
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How Content Modeling Helps Set Your Content Free
Once upon a time, we lived in a browser-centric world. Today, it’s mobile, not the browser, that sits at the center of our digital experiences. We consume content on the go. We ask questions to Siri, Cortana and Alexa, and they give us answers.
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The Connected Customer Experience Evolves: Moving Beyond the Browser
In 10 years, websites will no longer exist — at least not in the traditional sense. Websites have been around for over 20 years and while the presentation layers have become slicker, the vast majority are still just basically digitized brochures.
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Content Marketers: Do More With Less
Our jobs are at stake, content marketers. Too many content marketers are taking the “more is better” approach to publishing. But when you focus too much on production and too little on strategy, things won’t scale. At some point, the impact (ROI) of your content will hit a plateau.
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Structured Content Gives Companies Room to Scale
In a multi-channel world with dynamic content, how do you keep up with the need for regular edits without pulling all-nighters? One answer is structured content. The Downside of Co-Mingling Content with Layout Picture this scenario: you manage product feature descriptions for your B2B company’s website.
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Get Smart About Intelligent Content
Intelligent, or structured, content is nothing new. We’ve been talking about it for years, particularly in relation to creating and storing technical documentation. But intelligent content’s importance has grown well past the management of technical documents.
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Deep Content: A Fresh Take on Content Modeling
Deep content is enabling the next wave of digital transformation for core business processes. It is about storing and managing business information in a way that is both human-readable and computer-ready. It is the foundation for a whole range of new applications and improved business processes in the organization.
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