Articles
Tag: tobias komischke
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Bad UX Cost Citibank $500M – What Went Wrong?
Stakeholders often ask: “How much does it cost to do this? It sounds expensive.” Instead, they should ask: “How much does it cost not to do these things?”
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The CX Power Couple: Why Customer Feedback and Analytics Must Both Inform Product Design
The more angles that you can look at your customers, the better. After all, if even they don't know why they do what they do, it’s unlikely you will either.
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