Articles
Journey mapping is all about determining what matters to the customer, and not so much what you think matters for your customer.
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Customer experience and user experience are two of the most ubiquitous terms in human-centered design. What's the difference — and does it even matter?
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Eye tracking and saliency modeling answer similar questions. But other factors will determine which approach is right for you.
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Usability testing shows how well a solution meets people's needs and highlights areas for improvement. Here are seven areas to watch.
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Shaping behavior has always been an integral part of design, but whether the design is good for users isn’t always clear cut.
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Stakeholders often ask: “How much does it cost to do this? It sounds expensive.” Instead, they should ask: “How much does it cost not to do these things?”
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The more angles that you can look at your customers, the better. After all, if even they don't know why they do what they do, it’s unlikely you will either.
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