Articles
Tag: tobias komischke
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Using Customer Journey Maps and Jobs to Be Done for a Better Customer Experience
Journey mapping is all about determining what matters to the customer, and not so much what you think matters for your customer.
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Are UX and CX One and the Same?
Customer experience and user experience are two of the most ubiquitous terms in human-centered design. What's the difference — and does it even matter?
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Eye Tracking vs. Saliency Modeling: Which Technique Is Right for You?
Eye tracking and saliency modeling answer similar questions. But other factors will determine which approach is right for you.
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Usability Testing: 7 Metrics to Assess Ease of Use
Usability testing shows how well a solution meets people's needs and highlights areas for improvement. Here are seven areas to watch.
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Behavior Design: The Fine Line Between Manipulating and Guiding Customers
Shaping behavior has always been an integral part of design, but whether the design is good for users isn’t always clear cut.
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Bad UX Cost Citibank $500M – What Went Wrong?
Stakeholders often ask: “How much does it cost to do this? It sounds expensive.” Instead, they should ask: “How much does it cost not to do these things?”
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The CX Power Couple: Why Customer Feedback and Analytics Must Both Inform Product Design
The more angles that you can look at your customers, the better. After all, if even they don't know why they do what they do, it’s unlikely you will either.
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