Articles
Tag: unica
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Eloqua, Marketo Conquer Gartner Magic Quadrant for CRM Lead Management
Eloqua and Marketo are the highest-ranking leaders in the June 2012 Gartner Magic Quadrant for CRM Lead Management. Read on to find out what got them there and how they fit into the overall customer relationship management strategy for an organization.
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IBM-Unica Tops Gartner Multichannel Campaign Management CRM Magic Quadrant
IBM-Unica received the highest ranking among the leaders of the May 2012 Gartner Magic Quadrant for Multichannel Campaign Management (MCCM) CRM. The viability and lifecycle management functionality of the IBM-Unica MCCM CRM solution helped earn it top billing in the report. Digital Marketing Transforms MCCM Gartner credits digital marketing with
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IBM State of Marketing Report Rethinks Social Media
This week IBM (news, site ) released its annual State of Marketing report for 2011. The results suggest marketers have finally become more realistic about how to best engage their audiences with social media and the like.
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IBM Boosts Analytics Offering with Social Media Measurement
With measurement on the brain, IBM has released two cloud-based software solutions designed to help marketers gain real-time, actionable insight from social media channel data. IBM Coremetrics Social Coremetrics Social was built to make sense of the ever-growing stream of data spewing from consumer platforms.
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IBM Continues to Build Business Analytics with US$1.7 bn Netezza Buy-Out
Another week and another IBM (news, site) deal. This time Big Blue continues to splurge in the analytics market with the acquisition of its long-time strategic partner Netezza for US$ 1.7 billion, which brings high-performance analytics to its already considerable analytics stable. Netezza specializes in analytics that
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IBM Buys Unica, Adds Predictive Analytics for Marketing
Only days after IBM announced the acquisition of document capture vendor Datacap, Big Blue has snatched Unica (news, site) -- a marketing management developer that automates, manages and accelerates core business processes across marketing channels. The agreement, which was finalized on Friday, will see IBM (
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Gartner: Alterian, VYRE Niche Players in Marketing Resource Mgt Magic Quadrant
Marketing Resource Management (MRM) is one of the areas -- in addition to WCM and ECM -- where Gartner (news, site) exercises its magic by the quadrant. In one of its recent 2010 reports, the analyst firm highlighted several Web CMS vendors as players in the niche quadrant for
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Web Analytics - Who is Omniture's Biggest Competitor
I thought Omniture’s (news, site ) recent Q1 2009 earnings call provided more insight into the company than past calls; perhaps this was the result of less than all positive news. Let's take a look.
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SDL Tridion Foregoes Its Own Module in Favor of Unica?
It wasn’t long ago, when SDL Tridion announced a partnership with WebTrends to improve its online web metrics value proposition. Now they have another partnership. This new arrangement is dangerously close, yet somewhat different. While WebTrends is tasked with integrating their analytics package with SDL Tridion R5 CMS, Unica will take care of another niche - enterprise marketing management.The agreement
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