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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
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The New Rule of Customer Engagement: Sometimes Say Nothing
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News
Three stacked Amazon Prime delivery boxes on a doorstep, with a garden visible in the background.
AI Traffic Growth Nears 100% on Amazon Prime Day — and Converts Better Than Every Other Channel
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Editorial
A man and two women share a conversation at a dining table aboard a train car, circa 1920s, in a scene suggesting attentive, personalized customer service.
When AI in Customer Service Falls Short, Empathy Picks Up the Tab
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Attendees gather inside a ballroom during the CCW Excellence Awards at Customer Contact Week in Las Vegas. Purple and gold stage lighting illuminates the room while large screens display CCW Excellence Awards branding above seated guests at banquet tables.
Customer Contact Week 2026: Capturing the AI Announcements in Contact Center Technology
Verint CEO Dave Rhodes on stage at Verint Engage 2026 with "Verint Engage 26" written on a blue and white backdrop.
Verint Launches 3 Agentic AI Tools for Contact Centers
RingCentral office building shot from the outside looking at the logo on the side of the building.
RingCentral Adds Agentic AI to RingCX Platform
A large neon sign reading “FIVE9” glows in pink, blue, green and red in front of a stage at Five9’s CX Summit in Nashville. The backdrop features a wall of hats and a screen displaying “Nashville Nights + Neon Lights.” Stage lights cast colorful reflections across the venue, where a scarecrow type of figure dressed in bright, feathered accessories stands to the right.
Five9 Debuts Agentic Voice AI Agents for Contact Centers
Two white cloth herbal compress balls are positioned upright and leaning toward each other on a wooden tabletop against a rustic wood-paneled background. The traditional massage compresses are wrapped tightly with fabric handles and photographed in soft, natural light.
When Customers Don't Search: How AI Is Compressing the B2B Buying Journey
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The AI Permission Map Every CX Leader Needs Before Scaling Support
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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