Articles
Tag: wem4
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3 Keys for How Web Content Management & Web Engagement Work in the Real World
Okay, first of all let’s cut to the chase. We marketers can get ourselves in a big frothy tizzy over new terms. And, Web Engagement Management is no exception. On the marketing hype cycle, WEM is the Ducati Multistrada 1200 (look it up, kids).
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WEM: Simplifying Mobile Experience Delivery in a Complex Environment
It has become as important today to offer a mobile experience as it is to deliver your website. But how do you simplify the delivery of that mobile experience in the context of the overall customer engagement ? We’ve come a long way since the release of the first IBM
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The Vote is Split: How Advanced are your Engagement Practices?
We are in the final days of our editorial focus on Web Engagement here at CMSWire this month. It's time to dive into the results of our latest poll "How advanced are your engagement practices? " After talking to vendors and people on the floor of conferences, the final
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Study: Social Media Most Active When Users Aren't
Many different elements can influence a social media strategy. Most of them rely on anecdotal evidence -- often the result of trial-and-error initiatives. While there’s nothing wrong with using experimental outcomes to plan how to use social media to reach customers, it also helps to use actual data.
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WEM: 3 Steps to Cross Channel Customer Engagement
Online engagement is at the top of online marketers’ lists today. Cross Channel Engagement makes these efforts work in synergy.
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Measuring Web Customer Engagement Using Goals, Metrics
We learned in The Keys to Understanding Web Customer Engagement that the notions of web presence and customer engagement aren’t new -- but are gaining in interest as web presence expands beyond the corporate website and as companies must know more about effective means of connecting to customers.
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The Keys to Understanding Web Customer Engagement (Part 1)
The notions of web presence and customer engagement aren’t new, but are gaining in interest as web presence expands beyond the corporate website and as companies must know more about effective means of connecting to customers.
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Web Engagement: Advice from the Experts
In the second to last week of Web Engagement month, our gracious experts and staff took some time to talk about engaging customers in an online community, and whether or not there's a must-use metric in the pipeline. WEM: Web Navigation Must Face Forwards, Not Backwards. "People are on
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What's Hot in Web Content Management in 2011?
There are many different perspectives on what's big in web content management (WCM) this year, and where better to hear them then from the crow's nests of WCM vendors themselves? Following are a number of brief interviews we conducted at the recent Gartner PCC and Forrester Marketing Forum events.
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Is There a Must-Use Metric to Measure Web Engagement?
How do you know your web engagement strategies are working if you aren't measuring them. You don't.
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Is Video a Web Engagement Star or a Killer?
Positive web engagement management requires novel yet concise means of attracting the user.
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The Perils of Selecting the Wrong Web CMS
With an increased frequency of reports citing that the US economy is on the mend, businesses large and small are dusting off their checkbooks.
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StrongMail Spark: Engaging Customers in an Online Community
We talk a lot about how you can engage your customers via external communities. StrongMail's Spark Community is a good example of how to do this. Let's take a look.
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Web Engagement Strategy: Best Practices in Web Projects: Gathering Information
Multidisciplinary teams are usually the best way to tackle complex projects, including the Web. I asked some talented colleagues how they begin Web projects well. Today we’re going to discuss gathering those pieces of information experienced Web practitioners absolutely MUST have when they begin a Web project.
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