The Wire (Page 320)

Polygraph, a cybersecurity company specializing in click fraud detection, is reminding advertisers to block click fraud websites from being able to display or click on their ads. Click fraud is an online scam which steals tens of billions of dollars from innocent advertisers each year.

Yes& continued to expand its integrated advertising and marketing services to clients by creating a branded content studio. Content has long been a strength for Yes&; now with the acquisition of EFX Media, an established Washington, D.C.-area provider of video and motion graphics and Big Picture, Inc., a Chantilly, VA creative media production company, Yes& has significantly boosted its capacity to provide the types of rich media proven to increase engagement. “Content is a building block for any future-focused marketing strategy,” said Bob Sprague, Yes& President, CEO, and founder. “Formalizing our content studio — and building it around the EFX and BPI teams, who are already making a huge contribution — makes our content development and production even more seamless for clients.

Bold Strategies, Inc., ("BOLD") today announced the launch of eCommerceDepartment.com, a new solution for mid-size manufacturers seeking to accelerate their growth. The service is the first of its kind, offering companies with little to no eCommerce staff everything they need to sell on major retail marketplaces and their direct-to-consumer (DTC) websites for one flat monthly fee. "We started BOLD five years ago to make it easier to succeed online," said BOLD CEO Allan Peretz. "Our average client sees 54% annualized growth. eCommerceDepartment.com offers custom approaches and tools built specifically for the small and mid-size companies that need it most." Today, companies can spend months or years finding the right people and the software needed to manage content, optimize media, and analyze business performance.

VuePlanner, a contextual, data-driven YouTube campaign performance solution, today announced the addition of a new video filtration layer leveraging Netra’s computer vision technology to develop VueScan by VuePlanner. Recognized by Google as a trusted, independent solution for driving and measuring marketing performance on YouTube, VuePlanner’s platform already provided multiple layers of contextual and suitability technology including video-level, channel-level, and audience-level targeting.

Dynamic Marketing Systems (DMS), a leading brand experience, digital marketing and technology transformation agency, announced today it is changing its corporate name to Truelio and has unveiled a new visual identity, new website, and refreshed positioning. The launch follows a year-long initiative designed to create a new brand identity that embodies the agency's renewed sense of purpose, energy and enthusiasm, while capturing its unique culture and nearly two decades of success partnering with many of the world's leading brands. "This rebrand has been an exciting transformational process for us.

ResultsCX, a provider of Customer Experience Management (CXM) services to leading global companies, including Fortune 100 and 500 firms, today announced its strategic expansion into the UK and continental Europe through the acquisition of 60K, a leading Bulgarian CXM company, and the establishment of its European headquarters in London. Rajesh Subramaniam, Global CEO of ResultsCX, said: “The UK and continental Europe are strategic markets for us.

Today, Digiday Media, the leading source of news and community focused on confronting the truths in media, marketing, and retail, announced an investment and strategic partnership with content platform Marketecture. Marketecture helps publishers and advertisers navigate the complex world of technology through expert interviews with CEOs and product leaders across the marketing and advertising industry.

Interpublic Group (NYSE: IPG) announced today that it has acquired RafterOne, a leading global provider of multi-cloud commerce solutions on the Salesforce platform. RafterOne will continue to focus on building around Salesforce to support clients across the IPG network that want to leverage the CRM platform.

Creatopy 's study of over 1,100 US respondents reveals consumers' shopping intentions for the upcoming holidays. Based on their responses, the team put together a forecast to help businesses adapt their campaigns for these crucial marketing events.

eGain Corporation (NASDAQ: EGAN), the leading knowledge automation platform provider for customer engagement, today announced that a fast-growing online sports retailer selected the eGain Knowledge Hub to deliver easy and fun experiences for shoppers and contact center agents, who serve them. The company’s contact center workforce includes seasonal and gig agents, who are not as familiar with their offerings as experienced, in-house agents.