Dawson Whitfield is the co-founder and CEO of Looka, an AI-powered logo maker that providesbusiness owners with a quick and affordable way to create a beautiful brand. Dawson co-founded Looka (formerly Logojoy) in 2016 after a decade of working as a designer, and isresponsible for leading the company’s growth and executing its vision of using technology toenable businesses to tell their stories authentically through beautiful branding. Dawson is alifelong creator; prior to Looka, he built many other products, including an employee handbookbuilder (acquired) and an online version of Cards Against Humanity, which grew to 3 millionusers.
Designing for Every Stage of the Customer Journey
Balancing User Experience and Creativity in Design