Dawson Whitfield

Dawson Whitfield



Digital Marketing, Digital Experience, Customer Experience


Dawson Whitfield is the co-founder and CEO of Looka, an AI-powered logo maker that provides business owners with a quick and affordable way to create a beautiful brand. Dawson co- founded Looka (formerly Logojoy) in 2016 after a decade of working as a designer, and is responsible for leading the company’s growth and executing its vision of using technology to enable businesses to tell their stories authentically through beautiful branding. Dawson is a lifelong creator; prior to Looka, he built many other products, including an employee handbook builder (acquired) and an online version of Cards Against Humanity, which grew to 3 million users.

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