Deren Baker

CONTRIBUTING AUTHOR

San Francisco, Calif.

COVERS

Data Analytics

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Deren Baker, CEO of Jumpshot, has depended on data to make smart decisions throughout his 20-year Internet career. From various roles at Travelocity during its heyday to his role as chief operating officer at Switchfly, Baker generated billions of dollars in online sales. In 2015, he turned his attention to leveraging Jumpshot’s unique data assets into helping customers make those same data-driven decisions. When he’s out of the office, Baker balances the fine line between spending time with his wife and two daughters, rooting for the Kansas City Chiefs, and obsessing over Crossfit data.

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