Jeff Pratt

Contributing Author
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Heading Verndale's Commerce Experience Practice, Jeff brings over 25 years of business ownership experience and digital strategy leadership across a wide variety of industries and business models to his role. He plays an active part in all commerce engagements at Verndale and acts as strategic advisor and stakeholder throughout its multi-phased commerce implementation programs.

Jeff’s background extends beyond any specific digital experience or channel to the application technology across online and offline interactions. These experiences are rooted in his client work with both CPG and omnichannel retail companies such as Orvis, Green Mountain Coffee Roasters / Keurig and Hershey Chocolate Company, as well as manufacturer sector / B2B channel models in alternate energy and manufacturing.

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