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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
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4 Contact Center Problems That Are Costing You Customers
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Editorial
Close-up photograph of a laboratory technician wearing blue gloves positioning a microscope slide beneath a microscope lens in a clinical or research laboratory setting.
AI Is Making Marketing Better at Watching Problems Happen
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Editorial
Ground crew member wearing a high-visibility safety vest and holding illuminated marshalling wands directs a private jet on an airport tarmac at night. The aircraft faces the camera as runway and terminal lights glow in the background, highlighting the coordination and signaling required to guide aircraft safely on the ground.
Why Customer Signals Get Lost Between Marketing, Support and Web Ops
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In an image created with AI, a colorful frosted cake is being sliced down the middle by a person holding a knife. The left half, decorated in blue and purple frosting with circuit-board patterns and a robot icon, is labeled “AI Agents.” The right half, decorated in peach, pink and cream frosting with floral accents and human figures, is labeled “Human Beings.” The image symbolizes the division and relationship between AI-driven agents and human workers.
AI Will Eliminate Nearly Half of All Customer Service Jobs by 2030
Claude responded: A diverse crowd of people reaching up together to hold a large globe aloft, their hands supporting it from below and around the sides, shot from above.A diverse crowd of people reaching up together to hold a large globe aloft, their hands supporting it from below and around the sides, shot from above.
Agentic Customer Experience: The CX Architecture Built for the World Customers Actually Live In
Customers line up at a food truck in a park setting while a staff member takes orders from the service window. Three customers wait at the counter, with menu items and prices displayed on a chalkboard sign. The scene illustrates a simple, in-person customer experience where convenience, speed and ease of service influence satisfaction and loyalty.
What Customer Loyalty Has to Look Like Before AI Can Help It
A lion mascot sits alone on empty stadium bleachers with its head in its hands, conveying disappointment, frustration or defeat. A press box and clear blue sky appear in the background.
Brands Are Winning Attention and Losing the Memory Game
Two residential mailboxes mounted side by side on a wooden post in a suburban neighborhood. The mailbox doors are closed, with red flags lowered, and a house is softly blurred in the background.
Which Email Marketing Trends Are Truly Worth It?
Big GOOGLE sign on a facade of glass taken in Seattle.
Google Adds AI Visibility Reports to Search Console
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Latest Articles by Lesley Harrison

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Article
Customer Experience
What Is Prescriptive Analytics? Definition, Benefits and Real-World Examples
Feature
Article
Customer Experience
What Is a Call Center? How They Work
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Article
Customer Experience
What Is Predictive Analytics? And How It Works
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Article
Customer Experience
How UX Design Customer Metrics Can Improve Customer Experience
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Article
Digital Experience
A Complete Guide to Content Management Systems
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Article
Customer Experience
Using Customer Relationship Management to Promote Business Growth
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Article
Digital Experience
Ad Blocking: What It Is & How to Use It
Feature
Article
Digital Workplace
Predict Business Success With the Break-Even Analysis
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Article
Leadership
Can Employee Integrity Tests Identify Reliable Workers?
Feature
Article
Digital Experience
How to Use Gartner Hype Cycles to Evaluate Emerging Technologies
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Article
Information Management
Web Scraping Explained: What It Is and Why You Should (or Shouldn't) Use It
Feature
Article
Customer Experience
A Guide to Understanding, Evaluating and Optimizing CX
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Article
Digital Experience
What Are NFTs: Digital Assets or Modern Fad?
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Article
Digital Experience
Web3 Crypto: A Decentralized Utopia or Dystopia?
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Article
Digital Experience
Meta's Metaverse: The Future of Digital Experience Marketing?
Feature
Article
Customer Experience
What Is Average Handle Time (AHT) and Does It Impact Customer Experience?
Feature
Article
Information Management
Web3: CXM Revolution or Fad?
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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Popular Articles
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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