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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Editorial
A person holds a white Starbucks cup with the green logo in a softly lit café, background blurred to emphasize the drink and brand.
Why Is Starbucks so Successful Despite Its Mediocre Coffee?
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Feature
Adobe CEO Shantanu Narayen (left) and Nvidia CEO Jensen Huang on stage at Adobe Summit at the Venetian Monday, April 20, 2026.
Nvidia CEO Jensen Huang Tells the SaaS World: Agentic Is Here. Adobe Is Listening
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News
Concept design and development of websites and mobile applications
Anthropic Labs Launches Claude Design Tool for Visual Prototyping
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A conductor leads an orchestra during a rehearsal, with musicians playing string instruments in the foreground and dancers blurred in the background on stage.
Conductor Launches AgentStack for Answer Engine Optimization
Adobe Inc. corporate headquarters in downtown San Jose, south San Francisco bay area, Silicon Valley.
Adobe Doubles Down on Agentic AI — But the Hard Work May Be the Operating Model
Attendees gather in the registration area at Treasure Data’s CDP World conference, standing in line beneath a large “Registration” sign with multilingual “Welcome” banners and the colorful CDP World logo displayed on screens and the floor.
So Long, Treasure Data. Welcome, Treasure AI
Broken red lollipop shattered into multiple pieces on a teal surface, with fragments and dust scattered around the stick, symbolizing something once whole now disrupted or damaged.
Stop Blaming AI: Why Your Customer Service Experience Feels Broken
Worker placing a black trash bag into a green outdoor garbage bin.
10 Marketing and Corporate Buzzwords That Belong in the Trash
Professional working at a standing desk, talking on a phone while reviewing performance dashboards and analytics charts on a desktop monitor and tablet.
Why the CMO Job Is Being Rewritten in Real Time — and How to Land on the Right Side
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Latest Articles by Lesley Harrison

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Customer Experience
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Digital Workplace
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Digital Experience
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Customer Experience
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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