Louis Moynihan is a Silicon Valley executive with more than 20 years in the online marketing and advertising business’ with emphasis on building validation process’ around innovation. He is currently vice president of product innovation and alliances at Demandbase, where he is building and maintaining strategic relationships with industry leaders in both marketing and advertising technology. He is passionate about the overall marketing technology space and has the charter to enable Demandbase to execute net-new integrations in the continued efforts to innovate and accelerate B2B marketing. As a co-chair of the IAB B2B Committee, Louis has been active in guiding its strategic objectives and key performance indicators since 2014. Louis is also a contributor to Adexchanger.com’s Data Driven Thinking column with an emphasis on MarTech’s increasing connections with AdTech.