Mayur Gupta

CONTRIBUTING AUTHOR

Chicago

COVERS

Digital Marketing

CONNECT

Mayur Gupta, Senior Vice President of Digital at HealthGrades, will be speaking at CMSWire’s second annual DX Summit in Chicago this November. A self starter, digital evangelist, marketing technologist and innovation thought leader, Mayur brings more than 15 years of experience in leading digital transformation on both the agency side and the Fortune 100s.

Before HealthGrades, Mayur was global head of marketing technology and innovation for Kimberly Clark, where he created and managed the global marketing technology group from the Chicago office. He was responsible for building global digital capabilities and the marketing technology vision, strategy and roadmap. He successfully lead a number of breakthrough initiatives at Kimberly Clark, fundamentally transforming the culture and mindset towards the role that data and technology plays in driving consumer engagement and experiences; adopting cloud based technologies to gain agility and speed, introduced the notion of agile marketing as a fundamental model to go to market, the need for disruptive innovation across product, channel and promise as well as bringing concepts of data convergence, killing data silos and fragmentation, principles of big testing and big learning needed to drive connected, personalized and omni channel experiences.

Earlier in his career, Mayur spent almost 13 years at SapientNitro and lead the largest production studio for the company for a number of years before becoming the marketing technology thought leader for one of the North American business units.

In 2014, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by BrandInnovators and also received the CMO Programmatic Award by the CMOClub. Harvard Business Review (HBR) and the Economist profiled him as the model Chief Marketing Technologist in 2014. He sits on various Advisory Boards including the IBM's CMO Council, BrandInnovators and Global MarTech Conferences besides being a mentor for a number of start-ups. He frequently writes for AdExchanger, The Economist and the CMOClub in addition to CMSWire; and has co-authored a number of e-books besides publishing on his own blog inspiremartech.com.



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