News From the Clouds
Getting video news on the web is now an established process for the major news organizations with their deep pockets and huge tech resources. Smaller and local publishers can struggle to find the right solution for them.
ibPublish 2 is a cloud-based solution, removing many of the hardware barriers, that enables newsrooms to produce their stories rapidly with fast distribution to the web, mobile and social media channels. If most people are finding out about the news vita Twitter and similar sources, it makes sense that they can find the in-depth news that way too.
ibPublish helps create web content out of video news
With ibPublish 2, journalists and content creators have access to rapid and simple publishing tools and interfaces that can also manage and monetize content. That results in increased productivity and broader interaction with the publishing process. Station managers have the power to realize their business strategies and brand visions in the digital space, free from technical limitations. For audiences, this translates to an intuitive, relevant and engaging experience with the station's brand across Web, mobile and social environments.
A Better Kind of News
With a wider push to hyper local news, independent outlets and citizen journalism, ibPublish 2 has partnered with the likes of CoreMedia for a WCM component; Kaltura, a leading video platform and Akamai, for its cloud-based platform.
The combination pretty much provides a pretty much best-of-breed solution that can be accessed by any editorial member. A direct approach to titling, headlines, captions, teasers makes creating the text around a video simple. Adverts can be turned on or off and images, and keywords added, all on one creation screen.
Links to previous stores and social media options can also be added to widen the appeal and reach of any story. As its all web-based, users can work from anywhere and add stories from on the road and the finished product will appear in the right format for mobiles, tablets and PCs. A very neat combination of products and design makes this something that video news, or video-based content providers will want to check out.