Articles
Channel: Content Strategy
-
How AI is Changing Content Marketing Today and in the Future
How is artificial intelligence changing the content marketing landscape? We've asked experts within the industry for their insights.
Continue reading...
-
Tips for Building a Content Translation Strategy
As brands go global, content needs to be in different languages but translation by people is expensive and machine translation can make embarrassing mistakes.
Continue reading...
-
Micro-influencer Marketing: 5 Enterprise Tech Companies Getting It Done
Big brands are understanding the value in micro-influencer marketing and are building it into their strategy. Here are 5 real-world examples.
Continue reading...
-
The Case for Sharing Ownership of Your Organization's Content Strategy
Marketing usually owns content strategy lock, stock and barrel. But should that always be the case?
Continue reading...
-
Who Owns the Content Strategy Process? It Depends...
For businesses creating content for the first time, there are many pitfalls, so we went to the experts to help you get it right.
Continue reading...
-
10 Steps to Building a Successful Content Strategy
Content markets are flooded and audiencea are fractured, so how do you reach your target audience? Experts share their tips on building a successful strategy.
Continue reading...
-
Content Strategy 101: What it Is and Where to Start
Stop aimlessly producing content that underperforms by building a better content strategy
Continue reading...
-
Content Modeling: What It is and How to Get Started
A content model helps organize and manage your content. Here's how to get your content model right the first time round.
Continue reading...
-
7 Content Marketing Trends for 2018
Will 2018 be the year of virtual reality marketing? Will Amazon’s Alexa become the hot new content marketing channel? Experts weigh in on what we can expect next year.
Continue reading...
-
What is the Job of the Web Content Professional?
Web content professionals must think about the findability and usability of their content, as it is no longer enough to think about how to create content. I recently presented to a group of content pe
Continue reading...
-
Ditch Static Spreadsheets for Better Content Inventories
A content inventory is a key tool in helping us understand the content we have, and can guide decisions on how to improve, move or add to our content repositories. Inventories ideally support ou
Continue reading...
-
Atex OneView 1.4 Advertising System Released for Media Companies
Traditional media companies are attempting to transform themselves into digital media companies, but for those who still publish newspapers and print magazines, Atex has updated its OneView advertisin
Continue reading...
-
ThingLink Release Interactive Image Feature for Facebook
ThingLink is introducing its interactive imaging sharing technology for Facebook users, giving brands one more method of reaching their audience on the social network. An Image is Worth a 1
Continue reading...
-
Tools of the Trade: What Content Marketers Use to Manage Content #CMWorld
One of the greatest aspect of any conference are the neat tools that get highlighted during sessions or in the exhibit hall. Here are a few of the free -- and paid -- content marketing tools that have
Continue reading...
Displaying 1-14 of 20