Articles
What are content silos, and how can brands eliminate them for more efficient marketing and customer experiences?
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Privacy Shield’s future is in serious doubt. What should US companies that self-certified to the framework do now?
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How is artificial intelligence changing the content marketing landscape? We've asked experts within the industry for their insights.
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As brands go global, content needs to be in different languages but translation by people is expensive and machine translation can make embarrassing mistakes.
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Big brands are understanding the value in micro-influencer marketing and are building it into their strategy. Here are 5 real-world examples.
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Marketing usually owns content strategy lock, stock and barrel. But should that always be the case?
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For businesses creating content for the first time, there are many pitfalls, so we went to the experts to help you get it right.
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Content markets are flooded and audiencea are fractured, so how do you reach your target audience? Experts share their tips on building a successful strategy.
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Stop aimlessly producing content that underperforms by building a better content strategy
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A content model helps organize and manage your content. Here's how to get your content model right the first time round.
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Will 2018 be the year of virtual reality marketing? Will Amazon’s Alexa become the hot new content marketing channel? Experts weigh in on what we can expect next year.
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Web content professionals must think about the findability and usability of their content, as it is no longer enough to think about how to create content.
I recently presented to a group of content people the results of a Task Performance Indicator.
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A content inventory is a key tool in helping us understand the content we have, and can guide decisions on how to improve, move or add to our content repositories.
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Traditional media companies are attempting to transform themselves into digital media companies, but for those who still publish newspapers and print magazines, Atex has updated its OneView advertising system for ads online and on paper.
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