Feature
Adobe released new capabilities in predictive modeling and analytics and debuted an online community platform for its Experience Manager digital marketing suite at its Adobe Summit EMEA London today.
The new capabilities come on the heels of Adobe's update to Experience Manager, which it announced in March at the United States version of the Summit in Salt Lake City.
'Predicting Future'
Today, Adobe updates Adobe Analytics, which just this week got the nod from Forrester as a leading platform in web analytics. It adds live stream (real-time event firehose) predictive marketing decision trees, new mobile app analytics and Apple iBeacon support.
It also releases today a new version of Adobe Media Optimizer, a digital advertising platform that now includes new predictive modeling algorithms that forecasts and optimizes campaigns across search, social and display channels.
For Adobe, it's all about "predicting the future and reacting faster in real-time to make changes to marketing campaigns," according to Loni Kao Stark, director of product and industry marketing for Adobe's Digital Marketing Solutions.
Communities Debuts
The final news is Adobe's introduction of Adobe Experience Manager Communities for Learning, a new SaaS offering for creating social communities, specifically designed around social learning and field/channel enablement.
Communities' goal is to provide a platform for marketers and subject matter experts to publish educational content to a community. It brings together customer-facing employees and a company’s partners to engage in an environment that supports multiple devices.
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"It's very focused on learning and knowledge sharing," Stark told CMSWire. "Being able to gain more knowledge -- we see that as being the center of gravity for this. It allows for organizations to build communities and invite members."
Stark said organizations can make their Adobe communities social or structured.
Experience Manager Communities for learning comes with embedded capabilities of Experience Manager Assets, so assets can be uploaded and managed from a central repository. The solution is also built on top of the Adobe Marketing Cloud, enabling integration with the Marketing Cloud Assets folder.
It's expected to be available by summer.
