Apple Releases Strong Q4 Earnings on the Back of iPhone 5S Sales

3 minute read
Chris Knight avatar


Apple has just announced storming sales of 33.8 million iPhones for its latest fourth quarter results, with iPad sales down a bit at 14.1 million, as buyers awaited the latest models, a similar fate that affected the Mac line-up.

On the money side, the company saw $37.5 billion revenue, quarterly net profit of $7.5 billion, adding an extra $9.9 billion to its cash mountain. We'll listen to the earnings call and follow up with any details.

iPhone Rings Up the Sales

Apple has just handed out its latest numbers with the company reporting storming sales of 33.8 million iPhone 5S and 5C, but failed to distinguish between the two. Having sold nine million in the opening weekend, it managed a quarter record (again) and up on 31.2 million iPhones in the previous quarter. 

With new iPads launching imminently, sales for the tablets weren't that hot, at 14.1 million, down on last quarter's 14.6 million iPads. But that dip was pretty much expected and will be forgotten after the expected monster sales next quarter.

There is a modest question as to if the new models will maintain those levels? With unprecedented competition in the form of Nokia tablets, Google's new Nexus models and Microsoft's slowly accelerating Surface line-up, the challenge is on but Apple is consistently delivering. It also sold 4.6 million Macs, compared to 4.9 million a year ago but up on last quarter's 3.8 million and with those new models to come.  

Learning Opportunities

The quarter landed $37.5 billion in revenue for the company, a quarterly net profit of $7.5 billion or $8.26 per diluted share, adding an extra $9.9 billion to its cash mountain. That compares to last quarter's $35.3 billion and quarterly net profit of $6.9 billion, or $7.47 per diluted share for the quarter. Apple expects revenue between $55 billion and $58 billion for its holiday season quarter with a gross margin of between 36.5 percent and 37.5 percent.

Apple Discusses that Dividend

In the upcoming earnings call expect lots of questions on Apple's stock buyback pressure from other investors, but for Apple the focus is, as ever, on products, which it won't likely talk about during the call. We'll update with any juicy details. 

Apple mentioned during the call that it is the largest dividend payers in the world and will announce any changes to its stock program in the early part of the next financial year. Growth in both iOS categories was mentioned as being strong from emerging markets, with robust sales in the US and a 96% customer satisfaction and 92% loyalty rating from users, based on various surveys.

Talk of the iPhone 5C focused on price, with Apple firm on its promotion as a mid-tier device, a segment that it wants to grow alongside the iPhone 4S entry-level model and the 5S as a leading device. As for 2014, CEO Tim Cook reiterated that's the time for Apple's new product launches, be they HDTVs, smartwatches or something completely different.