Instagram and Twitter Are No Longer Friends

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Chris Knight avatar


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 Having fallen out last week, photo sharing service Instagram and micropost service Twitter are officially no longer friends, with the photos no longer appearing as tweets as of Sunday. 


No Longer Being Social

Last week, Facebook-owned Instagram moved away from making it easy to instantly share your lovingly filtered pictures with your army of Twitter followers. This was in response to Twitter's move to Twitter Cards, a more friendly media display system, in which it plans to add its own Instagram-like filtering.

Over the weekend the two more-or-less officially divorced. Twitter posted, "Instagram has disabled photo integration with Twitter. As a result, photos are no longer appearing in Tweets or user photo galleries. While tweeting links to Instagram photos is still possible, you can no longer view the photos on Twitter, as was previously the case."

So, you can still post the links, but will need to open them in a browser, or if your third-party app has a built-in browser, or viewer, they could still display. In the meantime, the wait is on for the new filter feature in the Twitter service. Instagram's own blogs (both the pretty pictures and the engineering page) make no mention of the changes, perhaps leaving us to await iOS and Android app updates to inform users of the changes. 

Learning Opportunities

A Pretty Picture

So, in the name of (what could be perceived as unnecessary) competition, two apps that worked nicely together before now don't. Core users of both will be upset at the inconvenience until something better comes along. Typical tweets are saying, "Annoyed at Instagram for getting rid of the Twitter integration." while others are saying "you only have to click on a link, its not that bad."

Instagram's 80 million users and Twitter's half-a-billion plus users are powerful blocks in the social media maze, offending them could do a lot more harm in goodwill-terms to either company in the short-term, but as fixes or replacement services arrive, don't expect this fight to drift into history pretty quickly. 

One thing that is clear, is that Twitter's filters had better be comparable or better than Instagram's (see the Apple Maps farce) otherwise it will be blamed (rightly) of selling users short on the experience. We await to see what Twitter offers with great interest.

Are you on the Twitter or Instagram side of this argument, or do you think all social services should mesh neatly above and beyond their own power-grabs?