Feature
Apps That Pass in the Night
Download Google's new YouTube app now and, for a brief time, you can compare and contrast it against Apple's own version. The switcheroo has been caused by Apple's license to run a YouTube app expiring and Apple not really wanting to promote a Google product on new iPhones.
With iOS 6.0 likely to launch shortly after Apple's big iPhone 5 unveiling this week, the phone maker's app will soon be a thing of the past, as the vast majority of existing iPhone users rush to upgrade their OS or their phone. Apple's thinking is that users can now easily access YouTube through the Safari browser, but we'd imagine most will be happy to download the new app.
Google's new version has a neat swipe to sign in motif, a huge array of categories to explore and the arrival of advertising sponsored content like music videos that had been kept off the Apple version due to Apple not allowing adverts to be shown. Google has been increasing its use of mobile ads recently and this app should help boost those numbers.
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Old vs. New YouTube apps
Better Integration Too
The new Google app has easier access to your saved video channels or subscriptions, and also has better social integration. While Apple's app only allowed you to tweet a link, in Google's you can share across other social networks including Google+ and Facebook. But there's still no upload a video feature, which
While this app is iPad compatible, Google is hard at work on a dedicated iPad version that will take advantage of the extra screen real estate. The real winners in this shuffle should be advertisers and those who earn income from their YouTube videos as more and more clips are preceded by pre-roll clips or on-screen adverts. Since most YouTube users are used to these on the desktop, their sudden appearance within the app is hardly likely to have users uninstalling it in droves.
