Real-time event marketing firm, Blyve, comes out with a new version of its platform offering performance improvements and deeper social media integration.

From Blyve to Blyve 2.0

A start-up company, Blyve was founded in 2007 on the basis that there needed to be a marketing platform that could track live events. Aimed at not only companies and their brands, but journalists and bloggers, the Blyve platform enables users to improve customer engagement and connect with their intended audience during a live event.

Features of the Blyve platform include an ad manager, event statistics and a comment live-stream.


creating an event 

With the release of Blyve 2.0, the company has upgraded some of the platforms key features and added a new user interface to make the product more efficient. Some of the new features include:

  • Platform Updates: With Blyve 2.0, the company has fixed productivity and performance issues such as lag and page refreshing to ensure that users can remain connected to their customers at all times -- without having to worry that the system may be slow or won't work.
  • It's All About Engagement: Blyve has improved curation, moderation and engagement tools by adding a improved Q&A feature with the ability to have multiple moderators replying to a question, templates with CSS customization and rich media support so that users can add, among other things, Ustream, YouTube, Twitpic and Instagram content.
  • Leverage Existing Social Media Strategies: As with earlier versions of the platform, Facebook and Twitter can be used to invite fans and followers to an event, but with version 2.0 the platform is even more connected to social media. Users are now able to post messages, send Twitter replies and use an improved widget to search Twitter from the dashboard. Therefore, users don't have to have another window open or using another monitoring tool when trying to navigate and moderate their live event.

Blyve 2.0 is available as a free 30 day trial, while its plan options extend from a free, basic option to an enterprise, custom plan. Each plan is geared toward a specific type of user as they range from someone who just wants to track one or two events to a producer with an enterprise or large company.