This Week: Content Marketing Teaches Customer Focus + Office 15 Coming + Oracle Commerce Out

Content Marketing = Customer Focus
You digital marketers must always evolve, as the tools you use do as well. The key to getting it right is to realize it's not about the brand, it's about them, the customer. It's this outward focus that makes content marketing successful.

Focus on the Employee
Behind the firewall, our focus shifts to enabling the employee. This week you should read what it really takes to enable an employee. 

Vendors are Busy
Here's what happened in the product landscape: Microsoft rumored to beta Office 15, Oracle released its Commerce solution, Ektron unveiled a Digital Experience Hub and Elcom launched the next version of its Web CMS. Busy beavers.

July's Tweet Jam in 10 Days
Are you ready to change your marketing approach? Join our Content Marketing Tweet Jam July 25th at 1pm ET. We'll discuss how content marketing works and why it needs to be one your key engagement tools.

Most Popular

• Content Marketing: The Changing Role of the Web CMS
• Office 15 Public Beta Release Rumored For This Week, Includes PDF Editing Abilities
• Cloud Implementations: Change Management Need, Challenges, Best Practices
• The Art of SharePoint Success: Epilogue - The Call to Action
• Gartner: Worldwide IT Spending to Pass US$ 3.6 Trillion, Cloud Computing Growing

Editor's Picks

• SharePoint 2010 Composites: Do-It-Yourself Business Solutions
• Forrester Wave: Oracle Siebel, Salesforce, SAP Leaders in CRM Suite Customer Service Solutions
• Microsoft and Yammer: A Fresh Take
• Building the Social Layer
• Oracle Combines ATG, Endeca Products into Oracle Commerce

Around the Web

• The Pitch I Never Have Heard
• The Elements Of The Mobile User Experience
• The Challenge To Be … and To Stay - Business Adaptation
• How Goals and Good Intentions Can Hold Us Back
• Why Content Marketers Need to be Involved in Website Redesigns

Featured Events (all events | post your event)

• Jul 18 -- CMO Strategy Summit in Chicago
• Aug 08 -- (Webinar) Leading with Content Marketing -- Rethink Web Engagement
• Aug 09 -- (Webinar) Performance Tips for Drupal Website Builders
• Sep 04 -- Content Marketing World Columbus
• Nov 14 -- Forrester's Customer Experience Forum West Los Angeles

Featured Jobs (all jobs | post your job)

• Associate Online Editor at Simpler Media / CMSWire.com
• Social Media and Community Manager in New York at Advertising Women of New York
• Director of Digital & Social Media Communications in Charlotte at NASCAR
• Global Head of Social Media in Berlin at Beauty Trend Holding GmbH / GLOSSYBOX
• Web Content Manager in North Carolina at Epic Games