On Wednesday, May 23rd, we gathered for a Tweet Jam to discuss the business case for mobile, among other things.  From our tablet devices, smartphone and mobile apps, we came together to better understand what goes into creating a great mobile experience. Should you develop a mobile app or optimize a mobile site? What metrics should you track? Most importantly, what drives us crazy about the current mobile experience?

A Focus on the Functional Mobile Experience

Something we learned from this experience: we'll never call it "mobile first" again, that's for sure!  But more importantly, we were able to bring the user experience to the forefront, not from a design standpoint (though that is still important), but rather from a functional, transactional standpoint. Additionally, no matter where you want to be it's still all about the people, the process and technology.

Learning Opportunities

Webinar
Discover the challenges that contact centers, AX, and CX face and how CAI-assisted applications can help solve them
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
How brands can deliver video experiences in many different ways using Cloudinary
Jun
13
Learn How to Deliver Dynamic Video Experiences at Scale
Learn how to convert existing assets into video experiences in near real-time.
Webinar
What data should be collected to achieve meaningful engagement
Jun
20
3 Steps to Unlock Your Customer Data and Drive Revenue
Discover how Twilio Segment’s #1 Customer Data Platform helps implement data-driven strategies.
Webinar
it’s ultimately the digital experiences you create that will drive the clicks and conversions that you want
Jun
21
Retail Reinvented: A Masterclass in Creating Digital Experiences That Click
Hear how online retailers architect their digital experience infrastructure for peak traffic and demand
Webinar
Discover the vital role of continuous feedback in personalization success
Jun
21
The Feedback Loop: Accelerating Personalization for Exemplary Customer Experiences
Are you ready to harness the power of feedback in your personalization strategy?
Webinar
Creating a one-on-one conversation with your customers
Jun
22
How to Succeed in Today's Engagement Economy
Doing true personalization at scale with marketing automation
Webinar
Discover the challenges that contact centers, AX, and CX face and how CAI-assisted applications can help solve them
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
How brands can deliver video experiences in many different ways using Cloudinary
Jun
13
Learn How to Deliver Dynamic Video Experiences at Scale
Learn how to convert existing assets into video experiences in near real-time.
Webinar
Discover the challenges that contact centers, AX, and CX face and how CAI-assisted applications can help solve them
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
How brands can deliver video experiences in many different ways using Cloudinary
Jun
13
Learn How to Deliver Dynamic Video Experiences at Scale
Learn how to convert existing assets into video experiences in near real-time.
Webinar
What data should be collected to achieve meaningful engagement
Jun
20
3 Steps to Unlock Your Customer Data and Drive Revenue
Discover how Twilio Segment’s #1 Customer Data Platform helps implement data-driven strategies.
Webinar
Discover the challenges that contact centers, AX, and CX face and how CAI-assisted applications can help solve them
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX

Thanks to everyone who participated! We look forward to seeing you at our next Tweet Jam in June.