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It's Saturday! What better way to kick off your weekend than taking a little time for yourself to enjoy all the great feature articles you may have missed? This week, we continued our conversation on big data and took a look at how marketers can best capture value from it. We also discussed why the term governance for SharePoint is overhyped and examined the newly released book, "Essential Intranets." So sit back, relax and enjoy our weekend reads!

Top Customer Experience Article

Part of the fear that Big Data inspires is due to, well, how big it is. Reminding us that "small is beautiful," contributor Phil Kemelor (@philkemelor) explains how to break down big data into small, manageable sizes in his article Bringing Big Data Analytics into Focus for Marketers: 3 Principles to Simplify Your Life.

Big data -- for all of the excitement it is generating -- is likely a few years away from generating the power it is capable of for many organizations. In the meantime, I think there is a lot of good habits marketers can practice using the data sets already available."

The Contenders

In our contenders category, we have:

Top Information Management Article

You probably hear the words Sharepoint and governance together more times that not. It seems as if the two can hardly be discussed separately, and according to Steven Pogrebivsky (@metavistech) in his article Why the Term Governance for SharePoint is Overhyped this is not a good thing. Why? Because the term governance is so overused that people are unable to move beyond the hype to look for the solutions SharePoint can offer. 

I wish I had a quarter for every time the words “governance” and “SharePoint” were used in the same sentence -- I’d be pretty darn rich right now. But I’d be an unhappy millionaire."

The Contenders

Top Social Business Article

Whether you're in charge of building a departmental intranet or you just find the whole idea of intranets interesting Jed Cawthorne (@jedpc) thinks Essential Intranets by James Robertson is the book for you, referring to the book as 280 pages of Intranet goodness.

Although James and his Step Two colleagues have a wealth of real world intranet experience, James took the interesting route of reaching out to practitioners and experts from around the world to join his “advisory panel” for writing the book, so you're not just getting one persons opinions, but content that was potentially discussed at length before reaching its final published form."

The Contender

Last, but certainly not least: