Articles
Appealing or not, data management deserves your attention to help you get the most from your marketing. Here’s why.
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Simplification is the name of the game with customer experiences: make life easier for your customers and make delivering great CX easier for your team.
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How to build a platform to meet customers' expectations of a connected experience and enable compliant engagement.
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The pressure on companies to be more transparent with their customers about the data they collect is ratcheting up.
On May 25, 2018, the European Union’s General Data Protection Regulation (GDPR) will go into effect, introducing radical changes to how businesses around the world collect and manage data on EU
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Sometimes, in their eagerness to deliver excellent customer experiences, organizations design "special" moments for individual customer touch points.
Tactics like this have multiple issues.
First, that delightful moment you created for a single touch point has nothing to do with what the customer wants from you.
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Today’s customers rule their shopping experience.
They research, browse, compare and purchase at any given moment and from every kind of device. This always-available digital connection has caused consumers to expect personalized experiences delivered by brands that understand their unique wants and needs — quite the customer mandate.
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Lytics launched its Customer Data Management (CDP) platform in 2014 to help enterprise customers automate personalized marketing.
Until now, Lytics relied on integrations with other marketing technology vendors to execute those targeted marketing campaigns.
Today the Portland, Ore.-based provider launched its own website personalization campaign tool.
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