Articles
Tag: customer data management
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Using a CDP for Data-Driven Campaign Management
As the scale of data grows, so does the need to move it around and store it so it can be used to target customers more effectively and efficiently.
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Drowning in Data: Is Your Data Strategy Helping or Hurting Your Brand?
Not all data is valuable or actionable and discerning which is which can be hard. Learn to craft a successful data strategy that can help a brand learn to swim.
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Data Management May Sound Boring But It's Crucial for Marketing Success
Appealing or not, data management deserves your attention to help you get the most from your marketing. Here’s why.
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Keep Your Data Tidy to Deliver Great Customer Experiences
Simplification is the name of the game with customer experiences: make life easier for your customers and make delivering great CX easier for your team.
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Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs
How to build a platform to meet customers' expectations of a connected experience and enable compliant engagement.
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Data Transparency Sounds Good in Theory, But in Practice?
The pressure on companies to be more transparent with their customers about the data they collect is ratcheting up. On May 25, 2018, the European Union’s General Data Protection Regulation (GDPR) will go into effect, introducing radical changes to how businesses around the world collect and manage data on EU
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Digital Experience Consistency Starts With Reliable Customer Data
Sometimes, in their eagerness to deliver excellent customer experiences, organizations design "special" moments for individual customer touch points. Tactics like this have multiple issues. First, that delightful moment you created for a single touch point has nothing to do with what the customer wants from you.
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3 Ways to Close Gaps in the Customer Journey
Today’s customers rule their shopping experience. They research, browse, compare and purchase at any given moment and from every kind of device. This always-available digital connection has caused consumers to expect personalized experiences delivered by brands that understand their unique wants and needs — quite the customer mandate.
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Lytics Introduces Personalization to Its Customer Data Platform
Lytics launched its Customer Data Management (CDP) platform in 2014 to help enterprise customers automate personalized marketing. Until now, Lytics relied on integrations with other marketing technology vendors to execute those targeted marketing campaigns. Today the Portland, Ore.-based provider launched its own website personalization campaign tool.
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