Feature
Top Customer Experience Article
There is no question that mobile usage is on the rise and marketers need to support their customers across all channels. So how do you make sure your mobile customer experience strategy will successfully engage the multi-channel customer? Loni Kao Stark (@lonistark) tells us in her article Three Imperatives to Ensure Your Mobile Experience is Future-Proof.
Brands who were the early movers in developing mobile apps and sites in silos will be left behind unless they are able to transition to a multi-channel marketing and technology approach. It’s not uncommon for me to walk into an organization these days and find it has over 10 mobile apps floating around or hasn't optimized its website for mobile devices because the thinking wasn't mobile and multi-channel first and they just haven’t gotten around to it."
The Contenders
Our must-read contenders include:
- Supply Chain Symphony: Three Trends, One Prediction by Deb Miller (@debsg360)
- Content Strategy: Organization Language Versus Customer Language by Gerry McGovern (@gerrymcgovern)
- News Flash: The Mobile Mind Shift has Already Happened by Daryoush Mansouri
- Is Your CIO On Board with Digital Analytics? by Phil Kemelor (@philkemelor)
- Digital Liability Management by David Diamond (@damsurvival)
- 5 Ways Social Media Insights Can Influence Your B2B Marketing by Carter Hostelley (@leadtail)
- 4 Steps Toward an Improved Customer Journey by Glenn Conradt (@coremedia_news)
- Mobile Advertising Advances + Problems to be Solved by Dan Lewis (@dantheitman)
Top Social Business Article
How can employees who have been working in a specific way for years come up with new ideas that completely shift the way they work? It isn't easy, but Jennifer Mason (@jennifermason) shares her tips on where to start with Building SharePoint Solutions: Defining the Business Needs.
While it's true the industry is changing and that workplaces are becoming more social, collaborative and interactive, it's also true that it's hard to teach an old dog new tricks!"
The Contenders
Be sure to check out:
- Mobile Killed the Enterprise Social Network Star: The Unintended Consequence of Stronger Employee Connections by Carrie Basham Young (@carrieyoung)
- Grow Your Business with Yammer Breakout #WPC13 by Jennifer Mason (@jennifermason)
- From Contributor to Manager - The Hardest Transition in IT by Stephen Fishman (@trivoca)
- Let's All Search Together by Martin White (@intranetfocus)
- A New Social Contract by Stowe Boyd (@stoweboyd)
Top Information Management Article
The bring your own device trend may have revolutionized the way employees work and the impact has been largely positive, but how do we combat the dangers that surround BYOD policies? Take a look at Ajith Samuel's Bracing for the E-Discovery Dangers of BYOD to find out.
While BYOD may have its immediate benefits, it has also brought with it a host of legal and administrative risks, especially with respect to litigation, investigations and corresponding e-discovery requests."
The Contenders:
Last but certainly not least, we have:
- Cloud Service Models (IaaS, SaaS, PaaS) + How Microsoft Office 365, Azure Fit In by Amit Kumawat (@sharepoint7)
- 2013 - The Summer of (Strange) Love, Courtesy of the Cloud by Virginia Backaitis