It’s been another DAM week … and, in digital asset management news, banks envision the new world order, ADAM releases ProductViewer and an updated Teamwork, and Picturepark teases the future.  

ADAM Updates Teamwork

ADAM Software is out with version 1.1 of Teamwork, its cross-media annotation, proofing and approval studio tool for images, video, audio or text that was initially launched in August. New features include a Teamwork Mobile Website for allowing approvals of projects via smartphone, annotated workflows within the ADAM workflow engine and the ability to embed collaboration, annotation or approval cycles within normal business processes. A new API enables the customization of applications on top of Teamwork in order to tailor workflow or tools.

Petra Tant, ADAM Software Product Manager, said in a statement that version 1.1 offers more flexibility than the initial release. A file that needs to be reviewed, she said, “could be sent to the marketing department and, if approved,” could then automatically be sent to legal -- or the processes could run in parallel.

More from ADAM: ProductViewer

ADAM has also released ProductViewer, a Windows 8 tablet app for remote access to catalog information from ADAM PIM Studio. Tant told news media that potential customers and sales personnel “will be able to easily view and browse a supplier’s current product information” held in ADAM PIM Studio, without the need to produce a printed catalog or a PDF.


ADAM customers will also be able to customize or brand ProductViewer, and point it to specific data, so that, for instance, manufacturers could offer different versions of the ProductViewer app to different distributors. Since PIM Studio connects product management and marketing by linking ERP, product information and DAM systems, a user could learn about new marketing campaigns, see drawings, read tech specs, access contracts or find stock and delivery details.

CEO Pieter Casneuf said that ProductViewer is a demonstration that the company is now offering solutions that go beyond DAM, comprising “a fully integrated marketing and media platform” that ranges from media management and campaign planning to off and online publishing.

Picturepark Teases 2013

DAM vendor Picturepark is teasing us about a new release coming in the first quarter. Instead of thinking about files, the company said, the upcoming version will help you to think about the content’s purpose, such as “Product Literature” or “Training Materials.” Once you designate one of those classes, or others you define, the company said that the update will add the most relevant metadata fields and controlled vocabularies.

Back in the present, the Swiss company is announcing an expansion of its DAM cloud-based offerings.

Picturepark’s Switzerland-based hosting facility is being joined by a new, U.S.-based facility in the Americas, increasing performance, decreasing transatlantic connection costs, and providing a new service tier that Picturepark said can save up to 70 percent over previous pricing for customers in the Americas.

Ready for the Digital Asset Grid?

It’s a research project for an ambitious new platform to control, exchange and access confidential digital assets. Called the Digital Asset Grid (DAG), the initiative was announced in late October by Innotribe, the R&D division of the member-owned financial services co-operative, SWIFT (The Society for Worldwide Interbank Financial Telecommunications).

The basic idea is that valuable data should be exchanged with the same attention to security and trust that is used to exchange money. The digital assets could be images, metadata, bank balances, social graphs -- potentially anything requiring a trusted exchange. Protectable data represents the “new wealth of the future,” according to a documentary released by the organization.

DAG, according to Innotribe, provides a technology infrastructure and a standard for secure, authorized, peer-to-peer data sharing between trusted individuals, businesses and devices, with financial institutions being able to offer new categories of data services. Innotribe envisions that banks would offer the equivalent of secure “digital data lockers” for use between individuals or businesses, just as they now offer secure physical and virtual lockers for money.

Applications could include the exchange of confidential information for person-to-person sales, business-to-business investments or medical records updates between patient and doctor. To help visualize the concept, Innotribe has posted a video presenting those use cases.