The customer experience train takes a pitstop in Boston with Acquia. Well, Acquia doesn't imagine the train stopping exactly.

Targeting the ever-increasing customer need to feel loved, Acquia this morning at its first customer conference debuted the "Acquia Platform," which company officials say upends proprietary, siloed IT models and brings together seven years of Acquia’s innovation around open source.

It's all about targeting customers' needs and desires through metrics like conversion, satisfaction and loyalty.

ContextDB Debuts

At the Westin Copley Hotel this morning in Boston, the chief technology officer (CTO) of the Boston-area Web CMS/Drupal and digital provider said Acquia is focusing on creating customer profiles through touch points on any digital channel.

Dries Buytaert, Acquia's CTO and co-founder, said those profiles will be provided through new technology called Acquia Lift ContextDB, a petabyte-scale data warehouse solution that he said will deliver on automating data-driven, context-aware customer experiences. It plays off the February release of Acquia Lift, an optimization platform that promises to make websites smarter, marketers more productive and revenues greater.

Learning Opportunities

Buytaert said cloud-based, open-data warehouse ContextDB culminates two years of work trying to build true personalized experiences, he told the audience of about 500 this morning at the Acquia Engage conference.

During his presentation, he showed a changing home page tailored to an individual visiting a website.

Product Breakdown

Specifically, ContextDB:

  • Automatically ties anonymous profile to named user profile once customer logs in or makes a purchase
  • Connects with other Acquia Digital Engagement Services to target and segment user profiles in real-time with greater precision and deliver relevant content recommendations
  • Unifies customer profile data from a variety of channels including web, email marketing platforms, marketing automation tools, social platforms, call center transactions, and offline data sources such as in-store purchases
  • Can automatically execute actions, such as a personalized email