Feature
A Busy Day Two
Today is the first day of planned conference content, which kick off with akeynote address, “The Future of Business is Open," by SugarCRM CEO LarryAugustin and Sean Poulley, VP, Social Business Cloud, IBM and other members ofSugarCRM's leadership team. Attendees have a full day of 48 breakout sessionsacross the eight tracks being offered at the conference. Today’s agenda alsofeatures a second keynote, “Big Data and the Emergence of Social Selling,” byUmberto Milletti, founder of InsideView, which provides insight on the impact ofgrowing data volumes on sales.
SugarCRM Gets Social
In addition to conference activity, SugarCRM has announced several additions to Sugar 6. The company is embracing the intersection of CRM andsocial media. SugarCRM and IBM have joined forces and are offering tighterintegration with IBM Lotus Collaboration products such as LotusNotes and LotusLive.The integration allows a collaboration environment within Sugar. Thecompanies hope that the collaboration features allow users to become moreengaged with the people they are interacting with.
In addition to the Lotus Integration, SugarCRM will now integrate withCognos Business Intelligence to provide reporting, analytics,dashboarding and scorecarding around their CRM data. Sugar also integrateswith Websphere Cast Iron. SugarCRM and IBM are becoming quite thesweet little partnership; I know. I couldn't resist at least one sugar metaphor.
The IBM SugarCRM partnership will also likely strengthen SugarCRM's positionwithin enterprise clients and make IBM appear a bit more agile in socialenterprise space.
In addition to the IBM integrations, Sugar 6 now also integrates withmultiple web meeting tools such as WebEx and GoToMeeting, and with GoogleDocuments. SugarCRM users will now be able to spend much of their time in one interface but be able to gain access to many of the tools that arenecessary for managing their CRM interactions.
Learning Opportunities
Webinar
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
Jun
13
Learn How to Deliver Dynamic Video Experiences at Scale
Learn how to convert existing assets into video experiences in near real-time.
Webinar
Jun
20
3 Steps to Unlock Your Customer Data and Drive Revenue
Discover how Twilio Segment’s #1 Customer Data Platform helps implement data-driven strategies.
Webinar
Jun
21
Retail Reinvented: A Masterclass in Creating Digital Experiences That Click
Hear how online retailers architect their digital experience infrastructure for peak traffic and demand
Webinar
Jun
21
The Feedback Loop: Accelerating Personalization for Exemplary Customer Experiences
Are you ready to harness the power of feedback in your personalization strategy?
Webinar
Jun
22
How to Succeed in Today's Engagement Economy
Doing true personalization at scale with marketing automation
Webinar
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
Jun
13
Learn How to Deliver Dynamic Video Experiences at Scale
Learn how to convert existing assets into video experiences in near real-time.
Other enhancements to Sugar6 include:
- Activity streams, implemented using the emerging emerging Activity Streamsstandard
- SalesView pre-loaded intoSugar 6
For those not attending SugarCon, the company is conducting a free webinar on Thursday, April 21. Register for this webinar.
Other vendors are capitalizing on the attention from SugarCon. EXo announced a SugarCRM plugin that customers can download from the SugarExchange. EXo customers can see the widget in action with SugarCRM in this video demo,
Are you at SugarCon today? We'd love to hear from you.
