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Zoho Start Adds Stickiness to Zoho Suite

Angela Natividad avatar
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Zoho Start is a relatively new start page/integrated console that marries all Zoho apps in a single view. It currently works with Zoho Show, Writer and Sheet, with other apps to come. Download Squad wryly writes, "Thanks Zoho, for making it extra difficult to choose between Zoho's suite of applications, and Google's Docs/Apps." This isn't the first time in recent months it's done so. Less than a fortnight ago Zoho used Google Gears to bring its suite offline, something Google itself hasn't opted to do. That was neat. But unless you're already a Zoho user, it's hard to see how Zoho Start will draw Google Apps users into the Zoho camp. Perhaps perceiving this, Center Networks thinks Zoho should go the extra mile and create a full start page, with the ability to include syndicated content.
About the Author
Angela Natividad

Angela Natividad is a compulsive communicator with thoughts on advertising, technology and life. Today she is VP-Marketing at hypios.com, in-house ad critic at Vanksen's Culture-Buzz.com, and co-hostess of AdVerve, a podcast about the culture of advertising. Connect with Angela Natividad:

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