Feature

Mobile Means Business

4 minute read
Henrietta Akpata avatar

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Mobile technologies are an essential part of business today. Although at times they can be disruptive, they have become key transformation tenets in and around social businesses.

Close to 90 percent of the world population has mobilephones. Mobile devices are both consumers and producers of big data. Theyare responsible for a growing portion of big data information: generating GPSsignals, photos, videos, Web clicks, text chats and so on.

Mobile devices arealso becoming the most popular consumers of big data information. In the world of mobile, consumers can take advantage of, when and where they pay for goods and services. In response to this trend, small businesses are offeringmobile-based payment options to their customers; a small business can not only accept credit card transactions via device applications, but they are also capturing valuable product feedback via integrated social content capabilities.

Bringing Mobile to Business

A mobile enterprise requires software that brings collaboration capabilities intoenterprise content while allowing customers, employees and partners to usemobile devices and tablets to work with that content. Businesses areincreasingly interested in making sure this content is available, managed,protected and incorporated into their business systems as well as discoverablefor further analysis.

In order to stay alive and thrive, your business must respond to the needs of consumers and employees by delivering a mobile user experience similar toexperiences on consumer web applications and social collaboration tools.

On-the-go employees require the use of mobile devices and tablets to accessenterprise content from any location, anytime. Work is no longer where you go, itis what you do, and the ability for you to embrace this can have a positive impacton your business.

Mobile experiences make it easy to blur work life and homelife -- you can work at home, at a physical office, at the airport or the local coffeeshop. The freedom to work in multiple environments is not only liberating forworkers, but it can help them drive new ideas, resulting in a re-commitment totheir work.

The ability to work in more interactive environments drivesinnovation and boosts productivity, extending the reach of content further thanbefore. This mobile approach to business feeds organizational efficiency.

The excitement generated around the convergence of social, local and mobiletechnologies has given rise to a new class of applications. The pace ofdeployment and utilization of these SoLoMo applications is unprecedented; newapplications are regularly being adopted by thousands or even millions of newusers in a matter of week or months, not years or decades.

This represents both challenges and opportunities for businesses and solution providers. In order tocompete, businesses today must be more agile, adaptive and aggressive. They must also be continuous learners and innovators.

Finding and capturing the value of mobile for your business is the challenge, but more importantly, newopportunity exists in your ability to transform your business with more engagingcontent creation and consumption mediums.

Learning Opportunities

Value Without Four Walls

Social business applications frequently depend on the proliferation of smartphones and tablets to realize and/or deliver value. A more effective workforcerequires solutions that connect employees to content anywhere, anytime.

Businesses that build around mobile technologies are more responsive and overtime perform better than the competition. To get closer to its customers and boost business results, organizations are designing solutions for a mobileexperience first then moving the experience to a desktop, making work more convenient and accessible for on-the-goemployees and removing barriers to worker effectiveness.

Ultimately, the business value of mobile technologies lie in the ability of on-the-go employees to capture content (digital photos or videos in the context of an insurance claim for example), share that content with each other by activatingand socializing it, analyzing that content and applying the appropriate controls throughout its lifecycle.

Delivering on this promise, content is not only presentedin the context of a business problem, but it is also governed appropriately. Thelocation and social capabilities of mobile devices adds additional insight andtimely inclusion of information, providing business with better customer serviceand internal productivity.

An organization's ability to address use cases such asclaims, expense reports and forms processing just got better. In other words,effective management of content from mobile technologies makes for goodbusiness and smarter business outcomes.

Title image courtesy of Realinemedia (Shutterstock).

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About the author

Henrietta Akpata

Henrietta Akpata is a worldwide Market Segment Manager for IBM Enterprise Content Management responsible for the marketing strategy, go-to-market development, planning and execution for one of IBM's leading software product families, including Social Content Management, IBM's Social Business for Social Content and Case Management, and the Enterprise Content Management Platform. Previously, she held positions in marketing, product management and software product development in key areas of the IBM business focusing on business process manager software and IBM Case Manager.