Your website is your primary communication tool, so you give it plenty of love. However, research says this is not sufficient as more than 70% of U.S. Internet consumers are now using multiple channels.
Examples include:
- Call centers
- Direct mail
- Mobile apps and interfaces
- Social networks
- In-store displays
Today's ruthless consumers expect a seamless cross-channel experience. Unfortunately, consumers often report that their cross-channel experience are poor -- A.K.A., you have work to do.
With this problem in mind Forrester Research is teaming with CoreMedia this Thursday at 11am EST/4pm GMT to present a webinar titled: The Role Of WCM In Cross-Channel Customer Relations.
Learning Opportunities
Forrester analyst Tim Walters says you can maximize your online presence to create the optimal cross-channel user experience. And further, that your web content management system can play a key role in the process.
If you're responsible for optimizing your customers' cross-channel experience this webinar may be just what you need. Skip on over and register here.